The Soap Story



Simon Waring,
Business Development Manager, Nectar International Ltd & The Soap Story


The Soap Story decided to exhibit at Spring Fair International – the most vital buying event in any retailer’s calendar. Visitors discover exciting UK and international designers and exhibitors, source the latest products from new and popular brands whilst keeping up with the latest trends.


The Soap Story have developed a fun, fruity and delectably delicious range of shower, bath body and soap products allowing a sweet treat without the calories. They needed a simple and budget conscious solution for their 5mx2.5m space at The Spring Fair at the NEC that would present their wide range of products in an elegant fashion that was in keeping with their strong brand image.


Nomadic designed a bespoke rental solution that included seven integrated product showcases with acrylic shelves and halogen down lighting. These highlighted the range while allowing a large graphic area for their unique branding