Client

AT&T serves customers nationwide with a broad range of wireless voice and data services. AT&T has the nation’s fastest mobile broadband network and serves over 90 million wireless subscribers.

Requirement

In an effort to refocus their campaign efforts on the pinnacle of their brand, AT&T’s renowned blue globe, they needed a creative platform to promote their newly launched slogan: “Rethink Possible”. The client wanted an appealing selling environment to convey their recently enhanced marketing initiatives that was: portable, easy to assemble, and durable, since it would travel to regional sales offices for promotional events.

Solution

FB Displays partnered with Nomadic to produce AT&T’s new display for their face-to-face marketing program. FB Displays design far surpassed AT&T’s previous display. Not only does the design communicate their campaign messaging for “Rethink Possible” through high impact graphics, but the dynamic design solution reconfigures from a 10x10 to a 10x20 to serve multiple applications. Nomadic helped AT&T achieve their goal of creating an ultra portable selling environment to take to regional events.