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Trade Shows Take Team Work

by Gwen Parsons 12. June 2014 17:00

Henry Ford once said “Working together is success.” So when Nomadic had two trade shows scheduled back-to-back in different cities, team work was essential to our success.

The NYC Network Group recently held a half day event in Manhattan devoted to finance and real estate. About 1,000 industry leaders and local business professionals gathered in Manhattan for a power packed half day. Nomadic Display was proud to be an exhibitor, presenter and official sponsor of the NYC Finance Expo.

Team Nomadic arrived to set-up the exhibit the night before the event. They discovered that part of the shipment was missing. So they were unable to install the display they planned for the event. Disappointed but not defeated, the team rallied to make a “Swift” substitution. One of the team members returned to Nomadic’s showroom to retrieve several SignLine Swift banner stands and brought them back to the Roosevelt Hotel.

The next morning when the show opened at 7:30am, Team Nomadic greeted visitors to the event against a backdrop of Swift banner stands.

Team Nomadic met with new contacts and got reacquainted with current clients too.

Team Nomadic delivered a one hour presentation to attendees on the importance of consistent branding and best practices for successful exhibiting at trade shows.

The next day Nomadic was exhibiting at the largest one-day trade show for association professionals in Washington, DC. ASAE’s annual Springtime Expo draws over 1,400 meeting planners. Attendees mentioned how impressed they were to see Nomadic Display preview the newest addition to our complete range of portable displays. FabLiteTM is an ultra lightweight portable display featuring vivid, color saturated fabric graphics which were brilliantly lit by our new silver LED lamp. All of which packs into our new RollOne case with a Premium Counter conversion.

Team Nomadic doubled their lead target for the event - proving that working together is success!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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Booth Design | Trade Shows