6. November 2014 19:31
Scandinavian Airlines (SAS) was one of the first to take up residence in Heathrow’s original Terminal 2 back in 1955. The new and improved Terminal 2 — dubbed The Queen’s Terminal in honor of her majesty Queen Elizabeth II — opened for business last month. One of SAS’s most important routes is in and out of London. To celebrate their first day of service from the new terminal, SAS hosted a retro-themed Opening Day celebration.
In addition to invaluable exposure to travelers at the new terminal, SAS planned to cultivate brand loyalty among its passengers with prizes, promote the heritage of their brand, generate press coverage, and add new social media followers. For the event, Nomadic Display designed and produced a portable display solution with bright graphics representing the airline’s transition over the past 59 years.
Retired Air Purser Laila Hakonsen wearing uniform circa 1971-1983 designed by Carven of Paris
“We received nice compliments on the stands from Nomadic Display which worked very well, and were so easy to assemble!” said William Reed, Scandinavian Airlines’ Director of Marketing for the Western European Region.
Nomadic Display has provided businesses around the world with captivating displays solutions for their event marketing programs. Pop-up displays, banner stands, and portable counters are compact, lightweight, easy to set-up and can be configured in many ways to meet the demands of your event space. Whether you need to stage a showroom, a visitor center, a museum, or an airport terminal, Nomadic Display has the solution for you.
Gwen Parsons is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.