6. January 2016 18:15
Virtually every industry – large or small – hosts an awards program. Awards are a great way to generate publicity for those who sponsor and receive them. After all, what’s not to like about recognition? Awards make us proud of ourselves or our company, serve as a reward for outstanding achievement and offer us an opportunity to celebrate our accomplishments.
Some awards programs are glamorous, black tie affairs. The Golden Globes, the Oscars, the Tony Awards, and the Emmys are among a few examples that air on network television. Many of us eagerly gather with family or friends to watch these star studded affairs.
Most of us don’t know all of the details that go into producing an awards program. Take something as simple as the “red carpet”. Guests pose for the press as they arrive. So the event needs a backdrop at the entrance with its name, sponsor logos, etc. Ideally, the backdrop needs to be set-up quickly, provide a smooth graphic finish for the cameras and be easily taken down afterward. For these reasons among others, the Kennedy Center chose Nomadic Instand® pop up displays to form a 20’ backwall for the 2015 Kennedy Center Honors event.
This year’s honorees included singer-songwriter Carole King, filmmaker George Lucas, actress and singer Rita Moreno, conductor Seiji Ozawa, and actress and Broadway star Cicely Tyson.
Other awards programs are all about peer recognition. For instance, the In-House Agency Forum (IHAF) honors creative excellence in print and digital media produced by in-house staff.
Their awards event draws members for an evening of cocktails and hors d’oeurves, the chance to view creative work by contemporaries and maybe come away with a trophy. Winners are scored by a panel of judges and selected to receive Gold, Silver and Honorable Mention awards.
Every program has its own challenges, some of which may be similar to those of the annual IHAF Awards. There was no storage available on-site. Dozens of entries had to be put on display for viewing in print and on screen. There was just one day for installation and everything had to be dismantled the same evening after the event.
Zap Creative helped the IHAF put on an awesome awards show. Zap rented their Nomadic modular wall system to mount all of the print entries. The system is fast to set-up and take down. Frames ship pre-assembled and connect without tools. Connectors pre-installed within each frame draw them together side-by-side. Presto, you’re ready to show.
Award shows are events that are fun for attendees. But the people behind-the-scenes that make it all look so effortless are the real heroes that deserve a round of applause, or a toast or maybe even a trophy.
Gwen Parsons is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.