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Portable Exhibits are Magnets for New Customers

by Gwen Parsons 24. July 2014 14:41

Attract new sales opportunities. It’s a simple, yet challenging business objective. Every business needs customers to thrive, but the challenge is in choosing the most effective and cost efficient methods to reach prospects. Portable exhibits can help you meet your business goals because they outshine many other forms of marketing communication.

Delivering the right message to the right audience is key. Promote your company and its products in a way that won’t be missed by your audience. A portable display cannot be postponed, deleted, or tossed in the trash. Like a billboard, people will come face-to-face with your life sized message, wherever you set it up. Portable displays are a great solution for sales and marketing personnel to take anywhere on the road. High quality graphics deliver a professional impression and ensure that your brand is consistently expressed across all markets. Graphic flexibility enables you to change out messages to target different audiences. Portable displays are designed for frequent travel and re-use. Be sure to see a demonstration of how your display sets-up.

Portable exhibits come in a variety of sizes, shapes and styles. Affordably priced, they also save you money on storage and transportation as well as drayage and labor when used in an
exhibition hall.

Additional benefits of portable displays include:

  • Fit into one or two lightweight cases; usually with built-in wheels
  • Compact to transport by car, check as luggage or ship via UPS or FedEx
  • Easy for one person to set-up; many exhibition halls allow exhibitors to assemble their own portable display in a 10x10 space.
  • Cases may convert into an economical counter with a solid work surface

Not all portable exhibits are created equal. To make the best choice for your company, be sure to ask your exhibit provider:

  • What options are available to update or expand the display in future?
  • Who can a member of your team to speak to if they have questions during set-up which is usually on evenings and weekends?
  • Where are repairs handled if the display structure sustains damage?
  • How much does an average repair cost?
  • What does the warranty cover?

Nomadic Display offers a full line of portable displays for sales meetings, trade shows, community events, recruiting fairs, lobbies and more. Browse our searchable database of portable and modular pop ups, tension fabric and customized display solutions.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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