8. April 2015 07:46
Quirón Hospital Group is the largest private hospital network in Spain with campuses in Barcelona, Madrid, San Sebastián, Valence and Zaragossa. Quirón operates 38 healthcare centers with more than 2,500 hospital beds and an internationally prestigious medical team.
Quirón secured an island space at FITUR in Madrid, for its first ever participation in an exhibition. It is the most important international tourism fair in Spain. Their objective for the FITUR fair was to promote the company’s mission and locations.
Quirón had a preference for tension fabric structures for two reasons. First they liked the design appeal of fabric graphics. Second, they anticipated exhibiting in more shows and wanted an exhibit design that would be lightweight and compact to transport. Functionally, Quirón wanted the design to include areas for casual conversations and semi-private meetings with small groups. To obtain your own design and quotation simply submit an online request here.
Nomadic Display ESPAÑA proposed a trade show booth design that offered brand visibility and an open floor plan. The exhibit design was inviting to visitors and would differentiate Quirón from other exhibitors on the show floor.
A tension fabric sign hung above the space to draw attention to the brand. Signage stands were placed at entry points on opposite corners of the space – one a tall banner, the other a flat screen monitor displaying digital media.
A meeting room for small groups was located at the center of the space and featured a backlit wall. Instand® pop-up displays with graphics promoting Quirón’s services were placed on two sides.
Lounge-like conversation areas positioned on the remaining corners were framed by half height, semi-circular acrylic walls.
The entire display packed into eight wheeled cases. Quirón took their new trade show display to one of the world’s top five travel and tourism events in Moscow last month.
“We had a very good experience working with Nomadic previously so we asked them to build our stand.” said Silvia Asensio González of Quirón’s Departamento Corporativo de Marketing y Relaciones con Pacientes. “We liked the design very much. All of our marketing objectives and requirements were met. ” For more trade show booth ideas, visit our display design gallery.
Gwen Parsons is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.