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Nomadic Takes on EuroShop with Stand Apart Style

by Kat Shea 7. March 2011 22:40

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EuroShop is a must see event for more than 100,000 attendees seeking exhibit design and construction, event management, lighting, flooring, visual marketing, sales promotion, point-of-sale, shop fitting, store furnishings....even information and retail security technology. Accommodating 1,900 exhibitors "takes a village" which is why this exhibition occupies 17 halls in 19 buildings! 

Nomadic Display has been an exhibitor at EuroShop since 1987. As an international organization, we're uniquely capable of producing dynamic selling environments - - from conception to completion - - on both sides of the Atlantic. EuroShop 2011 gave us another opportunity to collaborate on a global scale. Our German office managed the event.  Our Irish team created the custom trade show display, adapting a US concept. And our UK group printed the trade show booth graphics. The result was a vibrant trade show exhibit that reflected current design trends, the evolution of our industry leading legacy products, and our newest product innovations .

For dramatic effect, a printed fabric ring structure hung above a printed fabric crossed arch. A glass bubble chandelier suspended from the center of the ring structure, acrylic bubble stools and effervescent bubble graphic imagery delivered a touch of whimsy to the cool white atmosphere. 

Visitors were greeted by wide screen monitors positioned at the front of the arch featuring a portfolio of Nomadic’s most recent and impressive projects on continuous loop. A semi-circular reception bar placed visitors at the center of it all atop a bold graphic floor.  The wall behind the reception bar featured a map of Nomadic’s robust network of showrooms located around the world and cleverly concealed a storage room.  Wide screen monitors flanking the map offered Internet access for one-on-one website-driven sessions.

Distribution partners from 14 countries were on hand in our trade show booth to greet hundreds of visitors from 50 different countries. If you were one of them - THANK YOU!  But in case you missed us or couldn't attend the show, watch our latest home video and you’ll feel like you were there.

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