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Nomadic Helps Richardson Pioneer Plow Their Way To Show Smart Success

by Kat Shea 22. March 2011 17:58



Richardson Pioneer is a renowned leader in the agriculture and food industry. Involved in all aspects of the agriculture product cycle from growing, handling and processing to food service packaging, they bring agriculture full circle.

To significantly expand their presence at trade shows, Richardson took a strategic approach. Richardson wanted ample space to network and communicate with customers without feeling crowded so they decided to increase their show space and upgrade their presentation. Richardson turned to Nexus Exhibits to design an open and inviting environment for customers that featured an enclosed meeting area with a round table for more exclusive discussions. Richardson's goals included the ability to reuse the exhibit at other trade shows and to achieve a return on their investment.

Nexus Exhibits collaborated with Nomadic Display to produce a dynamic trade show display that portrays Richardson Pioneer as a leading brand in the agriculture business. Richardson was able to achieve their goal of expanding their visibility at events with a fresh, new look that encouraged interaction. The trade show booth enabled Richardson to showcase their brand, products and services under one versatile platform that could be repurposed and reused for different events.

Since Richardson’s anticipated debut at Agri Trade 2010 they have won numerous awards for their display including: "Best Large Booth" at the Western Canadian Crop Production Show and "Most Innovative Booth" at the Lethbridge Agri Expo. Their new trade show display is also being used by another Richardson Division: Richardson Nutrition, for shows throughout the continental U.S.A. Now thats a great Return on Investment. Congratulations Richardson!  A job well done!

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