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Nomadic Helps Louisiana Seafood Reel In Show Smart Success

by Kat Shea 29. June 2011 19:22


The State of Louisiana is not only home to zesty Creole creations, the famous French Quarter and a legendary jazz scene, but their seafood tops the charts in freshness and variety. In the wake of Hurricane Katrina and the BP Oil Spill, Louisiana Seafood was established to represent the state's local seafood community and was given Federal grant money to promote seafood from the Cajun country to buyers nation wide.

Louisiana chose the International Boston Seafood Show to unveil their new brand.  Louisiana Seafood needed a new trade show display to wow their audience with guest gourmet chefs conducting cooking demonstrations.  Louisiana Seafood was in search for a radiant display solution what would offer the ability to expand from a 20' unit to a  50' island display to accommodate ample product display, visitor sampling and lockable product storage. 

Louisiana Seafood met with Synergy Design in New Orleans who recommended a solution that would blow Louisiana Seafood's competition out of the water.  Synergy partnered with Nomadic Display to produce a design that would ensure Louisiana Seafood made a SPLASH at their event. As attendees approached the display they were greeted with the lively aroma of freshly cooked seafood.

Strategically positioned backlit graphics radiated a contemporary, fresh look for the Louisiana Seafood brand.  Visitors lined up from all avenues to savor the taste of the Bayou. Wide screen monitors were mounted on all sides of the trade show booth with looping promotional video of Louisiana's ongoing campaigns.  Louisiana Seafood representatives manned areas devoted to each seafood species and where they were able to engage with key buyers in a comfortable setting.

Louisiana Seafood was able to showcase their seafood products (raw and cooked) in a unique selling environment that kept attendees coming back for more. Louisiana Seafood raved about their new trade show booth, reporting: record booth traffic, an increase in leads, more trade media coverage and encouraging feedback from their clients. 

"With the Nomadic trade show display proposed by Synergy Design we were able to feature more products, interact with more buyers, gather more leads and make the splash we wanted"

- Rene LeBreton, Executive Director, Louisiana Seafood Board

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