2. December 2010 18:08
Oldcastle Architectural, the leading manufacturer of concrete masonry, lawn, garden and paving products in North America, wanted to debut a new trade show display at Greenbuild. Greenbuild is the largest Green Expo dedicated to showcasing the latest in sustainable products and services for the building industry. The Annual Greenbuild Conference and Expo reaches over 25,000 people and was held in the windy city in November.
Oldcastle came to Exhibit Systems open to renting a custom display and possibly purchasing one. Exhibit Systems partnered with Nomadic to blend the best of both worlds (rental and purchase) into one seamless custom exhibit rental solution. Together they developed a custom tailored concept that would meet Oldcastle’s unique design requirements and satisfy Greenbuild’s standards for exhibitor use of sustainable materials.
From the aluminum extrusions to the rotationally molded shipping cases, Nomadic incorporated recycled and recyclable materials into Oldcastle’s custom display. Our Green policy and business practices made us the optimal manufacturer for Oldcastle Architectural.
Oldcastle’s 20x20 island trade show display blew their audience away. Not only was the trade show exhibit visually compelling, but it featured hands-on live sessions for visitors to touch and learn about Oldcastle's masonry products, which became a chief selling tool. Oldcastle got the custom design they needed without incurring post event ownership expenses.
Grow your event marketing program with green custom rental solutions that are friendly to the environment and to your budget