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Keolis Connects with a Knock Out Trade Show Display

by Gwen Parsons 21. January 2015 11:46

Keolis is the leading provider of passenger transportation services in the U.S. and Canada. Their 5,000 employees serve nearly 50 million people traveling by train, trolley, bus and taxi each year.

With multiple divisions and several recent acquisitions, Keolis decided it was time to unite them all under a single, updated expression of their brand. Keolis chose the world's largest public transportation exhibition to officially launch their new branding campaign.

A center tower topped with the Keolis brand name could be seen across the show floor. Visitors approaching from the right followed a flooring printed with a roadway that passed in front of a bus stop where visitors could have a seat. The enclosure featured an overhang, smoke acrylic side panel and backlit billboard. Behind the bus stop was a private meeting and storage room.

More than 750 companies exhibit at the American Passenger Transportation Association (APTA) expo. Anticipating 12,000 attendees at the show, Keolis wanted a knock out trade show display to stand out. So they decided that a 30’x40’ space would enable them to do just that.

The search for a company to design and build their new, flagship trade show exhibit, began about seven months prior to the event. Online research led Leslie Aun, Director of Public Relations and Communications, to Nomadic Display’s website . After browsing display design ideas, she submitted a design request online and had her first consultation a week later.

Visitors approaching from the left were welcomed “all aboard” down tracks, past a turn style, into a train car interior complete with faux seats and windows.

To engage their audience, Keolis wanted to tell their story in fresh and interactive way. Among their functional requirements were casual and private meeting areas, refreshment service and a simulator console. In addition, Keolis wanted the ability to repurpose the presentation for use in smaller spaces at other exhibitions.

After interviewing several companies, Keolis chose Nomadic Display for the project. Leslie Aun, explained, “The Display Consultants were very easy to work with. Nomadic embraced our vision and created a truly distinctive design.”

The final design divided the space into activity areas while maintaining an open plan that would be inviting to visitors and support the flow of a lot of foot traffic.

A streetcar training simulator for visitors to drive was located at the front end of the train car. The middle area offered bistro tables and chairs for visitors to congregate and a refreshment service counter with a large flat screen monitor.

Keolis was thrilled with their success at the event; they attracted thousands of visitors, made new contacts and extended customer relationships. “APTA was a terrific success for us and we really appreciated the support we received from the Nomadic team—before the event and on-site,” says Leslie Aun.

Investing in a modular display enables Keolis to break down their exhibit for use as a 10x10 and 10x20 trade show booth.

For more face-to-face exhibit marketing success stories, download our eBook “Exhibiting Excellence” here.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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Trade Shows