As pop up displays continue to defy their very name and nature with custom enhancements such as: wide screen monitors, cascading product shelves, lockable storage units and semi private meeting areas, your presentation options seem to go on for miles. Although pop ups can get you the visual “Oomph” you need, treatment of visual elements in a pop up display are somewhat different than a full blown custom modular. So, follow our show smart tips for having an outSTANDing pop up display.
Know your real estate
With a pop up display you’re working with significantly less visual real estate to communicate your brand and services than in a full blown custom modular. You have to be more selective of the messaging that you are using and maximize the little space that you have.
Keep it clean
Since you’re working with smaller amounts of hardware and graphics than a custom modular unit, maintaining your presentation is essential to your audience’s perception of your brand. Wrinkled or dingy trade show display graphics will show and tell your brand in a bad light. So, Show Smart and switch out your trade show booth graphics from show to show so that it gives you ample time to perform any repairs or maintenance. Make sure to always bring a hand held steamer and cleaning supplies for un expected hiccups during set up.
Watch For Wordiness
Although communicating your value proposition is important to letting prospects know what services/products your company provides, anything that takes longer than 3 seconds to read is simply TOO long. You want to be able to captivate your audience in 2-3 seconds using one seamless power packed presentation. Make sure that your messaging has corresponding graphics to ensure your pop up isn’t too copy heavy.
While stylistically, transparent typeface paired with bold print can add dimension to your messaging and graphics, it’s challenging to see from a far and can overwhelm your viewers. A general rule of thumb taken straight from our free white paper, Graphics that Work, is that you should place your text on a contrasting back ground that’s not too busy.
In the world of exhibit design, less is more. Cluttering up your pop up with unnecessary imagery that you think will draw attendees to your trade show booth, will do the exact opposite, and send prospects straight to your competitors.
Be Stand Offish
Actually, stand off trade show graphics can give your pop up display just the added lift and dimension that it needs. You can also switch the order of the stand off graphics from show to show or even replace them with different stand offs to accommodate your campaigns.
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