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Invest in Yourself with a New Trade Show Education Series

by Gwen Parsons 12. February 2014 19:47

event marketing

DJ Heckes, CEO of Exhib-it and Laura Furumoto, Owner of Marketing To Go Now, have created a 4-part webinar series for 2014. It is intended to educate current and future exhibit managers about the importance of trade shows and events to their marketing mix.

They point out that today’s newly minted marketing managers need to develop and implement an event marketing and sales strategy designed to achieve business objectives. So the first webinar in the series introduces companies to the big picture on trade shows and events. Engaging and enlightening DJ and Laura take the audience on a one hour trade show marketing journey using their extensive experience, industry research and case study examples.

If you missed the live session, you can still gain the benefit of their insight from an on-demand playback here.

Don’t miss this informative session based on the new book “The Noise Behind Business” co-authored by industry veterans, DJ Heckes and Chris Kappes. Order your copy here.

Be sure to register today for the next session, “Selecting the Right Shows”, on April 22nd.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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Trade Show Tips | Event Marketing | Trade Shows