8. September 2011 18:41
The Center for Exhibition Industry Research (CEIR) recently released its much anticipated semiannual industry metrics that confirm four consecutive quarters of growth - - an impressive rebound for the trade show industry which is positive news for us all. So we thought we'd fill you in on some highlights from this all encompassing report.
The Tradeshow Industry is Beating the US Economy
According to CEIR, the exhibition industry gained 4.4% in the second half of 2010 and 2.4% in the first half of 2011. In fact, the trade show industry outperformed the overall U.S. economy which gained a GDP increase of 1.9% in the first half of this year.
(Graph provided by CEIR)
Key Indicators of Recovery
The number of exhibiting companies increased by 0.5%, attendance increased by 1.0% and net square feet of exhibit space increased by 2.8%. So, exhibitions are literally “looking up”. More exhibitors help draw more attendees and more space enables exhibitors' to make a bigger impact with a bigger footprint and more attendees provide greater potential sales opportunities.
But That's Not All
There's more good news. Experts predict that this pattern of growth will continue through 2011. Good show!
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