24. September 2014 16:47
Executing effective trade show marketing takes more than just showing up. Make the most of your trade show experience, and take advantage of technology. The use of digital communication methods can ensure that your company stands out and draws attendees into your trade show display.
Implement technology in smart ways:
- Position large screen monitors around the space, and play videos or animations.
- Use video badges for your trade show staff.
- Loop motion graphics to create an inviting atmosphere, and make buyers comfortable.
- Encourage booth visitors to interact with touch screen displays.
- Upload digital photos to social media instantly.
- Use scanners, smartphones or tablets for lead capture.
Large Screen Monitors in Your Trade Show Display
The placement of one or more large screen monitors in your trade show booth will draw visitors’ attention long enough for a member of your booth staff to engage them in a conversation Videos should be eye-catching, concise and to the point. They can promote products, provide demonstrations, present client testimonials, or do all three. Be sure to use colorful graphics, music and movement when creating animations for your trade show display.
More Trade Show Booth Ideas…
Why choose between education and entertainment when you can do both? “Edutain” your trade show audience with touch screen kiosks, tablets and other interactive opportunities that enable visitors to explore information on your products based on their interests, and at their own pace. Electronic games such as slot machines, Plinko boards and toss-and-win are an exciting way to engage and reward attendees with prizes.
Trade Show Lead Capture
Generating sales leads is often one of the primary goals of your trade show marketing plan. Badge scanners capture leads electronically so they may be imported into your database or CRM. Use your smartphone or tablet to snap photos of attendee business cards so you won’t have to rely on handwritten information that might be difficult to read. Tablet apps, like Nomadic's Media on Demand, capture leads, enable you to email information tailored to the conversation, and provide tracking reports.
The digital age is upon us — in our homes, in our cars, in our offices, and in our trade shows!
Gwen Parsons is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.