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6 Steps To Achieving Exhibiting Magic

by Nomadic Display 16. February 2011 19:05


Susan Friedman, the Trade Show Coach, is our featured guest blogger.  She's an industry think tank, author and trainer. Susan helps companies worldwide get the most out of attending trade shows and industry events.  The Trade Show Coach is known in the industry for designing and implementing strategies for show organizers and exhibitors who want to retain and grow their customer base. 

In the wonderful world of exhibiting, as the trade show season unfolds do you yearn for a magic wand so attendees flock to your booth? Ask yourself "what magic you can perform on the trade show floor to help captivate and charm your prospects' with your products/services?"  Here are 6 suggestions for brainstorming some irresistible ideas:

1. Harness your boundless imagination
Imagination and creativity need to permeate from every pore of your exhibit marketing program. How can you tap into the talent that exists
in your organization to cast prizewinning spells that will bewitch your audience?

2. Be childlike
At the core of every attendee is a child yearning to escape.  What can you do to help them do that?  What can you do to incorporate what enchanted us as children - fairy tales, story-telling and make-believe games?  Disney does it very successfully, and so did J.K. Rowling.  What would a five-year old do to sprinkle some magical pixie dust on to your exhibit marketing program?

3. Break or bend the rules
To get what you want, you often have to break or bend the rules, especially when it suits your purpose.  Most advances in science, medicine, music, art and design came as a result of someone being prepared to challenge the norm and try a different approach.  What conventional aspects of your program could you cast off?

4. Do what you know
Take something you know and do well.  Add something to it, then add a little something more.  Very soon you will be a wizard conjuring what you have into something magically new.  What creative things can you do with the things you know, and the resources and solutions right in front of you?

5. Strive to make it different
It's easy to look at exhibiting from only one perspective especially when you exhibit within one industry.  Make a point of looking outside your particular situation for enchanting ideas. Often, the best ideas come from cutting across different boundaries to integrate concepts from whimsical to wondorous.  Think how could charms, giants, dragons, cauldrons, crystal balls and the like be added into your offering? 

6. Plot out your future destination before starting the journey
What's your exhibiting objective, what are you trying to achieve, and what planning do you need to achieve it?  Draw yourself a map of where you need to go and the things you need to do to reach your goal.  Pictures put a very different perspective on your planning process.  It also helps make it fun!

If you liked this blog download our free whitepaper on Exhibiting Expertise and stay tuned next Thursday for Part II of Exhibiting Magic