10. August 2011 18:07
Our client, Louisiana Seafood uses Gourmet cooking demonstrations to drive booth traffic
Several of your peers recently chimed in on LinkedIn’s Trade Show Exhibitors Association group (TSEA) about innovative ways to drive booth traffic. Whether you have an island or inline display, here are some unique tips to send your promotional efforts into overdrive:
1) Let Them Eat Cake
A client of ours took an oven to an event and baked branded (yes branded) cookies in their booth. Smell is the strongest of our 6 senses. The aroma of freshly baked cookies soon permeated the show floor that lured a line of visitors to the booth wanting their delectable offerings. Other smells produce similar results, so think: fresh popped corn, coffee, chocolate, roasted nuts or other scents that trigger positive reactions.
2) Relax, Refresh, Revive
For a trade show in Colorado one exhibitor hosted an oxygen bar to generate traffic. Extra oxygen improves concentration and alertness while reducing stress. Visitors were invited to choose their favorite scent and relax in a comfortable atmosphere in which they could network with other attendees. Nothing better than a happy customer in your booth!
3) Play Hide and Go Seek
Another exhibitor promoted an interactive scavenger hunt via social media. Last stop - their display stand - where visitors could celebrate their journey.
4) The "WOW" Factor
Exhibitors around the world integrating technology to enliven their brand and draw audiences in from the aisles. Videos, animations, computer demos, and even virtual games can be used to enhance your value proposition, impact and memorability.
5) Take Charge
Trade shows and events are often held in conjunction with information packed seminars and conferences. Offer attendees relief from dead batteries with a cellphone charging station. Cell phones are a lifeline to many and your hospitality will be remembered long after the event.
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