Back by popular demand is Part II of our post, 10 Ways To Cause a Speed Bump At Your Trade Show Booth. We’ve gathered essential “intel” and have listed the latest tactics your colleagues are using to AMPLIFY their booth traffic and get the results they want. So, kick your promotional efforts into overdrive with these Show Smart tips:
1) Enliven Your Booth Staff
Video badges were all the hype at the 2011 Consumer Electronics Show. Now savvy Exhibit Marketers everywhere are using them in their face-to-face initiatives because they make a perfect conversation starter. This nifty novelty catches the attention of visitors just long enough for your booth staff to engage them. Video badges are also pixilated powerhouses that will cost you a pretty penny or two – some average out around 178.00 each and require pre programming! So, if you think these are as cool as we do, make sure to include them in your budget for next year!
2) Arrest Your Audience
A visually arresting trade show display features graphics that POP. Your trade show graphics need to grab attendee attention and then IMMEDIATELY communicate who you are, what you do and how your product/service can help them. Whether it's your brand that will draw audiences from all directions to be consumed by one individual at time, you need to understand how your trade show booth graphics should all work together. Not sure that your display is realizing its full potential? Download our whitepaper on Graphics That Work for more…
3) Create a Snap Shot of Your Brand
Photo booths featuring your branded back drop are fun show stoppers. While attendees enjoy “glaming” it up for silly candid photos, they bring back your branded "kodak moment" to share with friends, family and business colleagues. So, it's a great PR opportunity.
4) Extra, Extra READ All About It
Broadcast your Twitter buzz on a large LCD monitor in your exhibit using the official show hash tag. As attendees are dismissed from information packed seminars and pass by your trade show booth, they’ll see what they’ve missed out on while they were away and be encouraged to follow you on Twitter.
5) Be Intelligent
Part of driving quality booth traffic to your trade show display is knowing your particular audience and tailoring your message to them so that they feel like they are an exclusive customer. Lygase RFID Solutions has developed a product that allows exhibitors to communicate surround sound marketing messages that can be displayed on a big screen or kiosk based on recognition of an attendee's presence. The attendee wearing a lanyard with a UHF RFID tag will be shown a targeted message once detected by an RFID reader and that message will invite that person to a particular booth.
This targeted approach will impress booth attendees and will ensure that your brand is remembered. Fish (a software solution offered by our distribution partner, The Tradeshow Group) and Capture technologies are also leading vendors for RFID solutions. So, make sure to research your vendors before signing the “dotted line”.
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