10. November 2009 00:49
"The single toughest challenge in creating a great
tradeshow display is eliminating 97% of the words.” (Jared McCarthy, McCarthy Creative)
For your trade show display to be compelling, try a
minimalist approach in creating your message. The fewer words you use, the more
effective. Experts recommend that you come up with a strong five-word message.
It may take a lot of brainstorming, but it’s sure to get more attention on the
Keep in mind that you have only a three-second window to
grab the attendees’ attention. Designing trade show graphics is different than
designing a brochure. Less is more.
more tips on creating show stopping trade show exhibits, download our white
paper, “All Eyes on You: Graphics that Work."