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What should you do when your next new product launch occurs after your trade show event?

by Nomadic Display 14. May 2010 22:55
It’s inevitable that the timing of an annual show is unlikely to coincide with the key events and product launches that are happening in your company, but actually you could have a bit of fun with this.

Use the show to build up excitement and intrigue by placing the product under a veil in your booth. Then promise to send the first announcement via Email, Twitter or other Social Media communications to the visitors you spoke to, before you go public.

Utilize this opportunity to do some market research on the subject of your new product before you launch it. Compile a short questionnaire and angle the questions to help you gather data and feedback from your show attendees to use when you do launch the product.

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Trade Show Tips