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What are the Benefits of Trade Show Participation?

by Nomadic Display 23. February 2010 00:03
With increasing market competition and the continued mandate for ROI, the underlying benefits of trade shows are often overlooked and underestimated. Here are a few key statistics and facts that illustrate why your company’s investment in trade show marketing is a smart one:

    ▪    91% of attendees say trade shows impact their buying decisions
    ▪    82% of exhibition attendees have buying influence
    ▪    77% of attendees represent a new prospect for exhibiting companies

Source: Center for Exhibition Industry Research (CEIR), www.ceir.org