13. November 2009 22:15
What is the cause of the changing role of Display Properties?
Public demand for more interaction at live events, means the display now serves as the environment for expressing your brand and facilitating the sales process. Your exhibit acts as a silent ambassador, conveying your corporate image while supporting the face-to-face efforts of your sales team to communicate with prospects and customers.
While the exhibit is important, it is no longer the only element necessary to have an effective program. As such, the proportion of the budget consumed by the display comes under scrutiny. If there is a way to reduce the cost of the display – while getting the same benefits and results from its use – additional resources could be freed up to pay for other, equally vital aspects of your program.
Just a few years ago, if you wanted to ensure you had a dynamic, effective display, your only option was to purchase a custom exhibit. If you wanted to reduce costs by renting an exhibit, you had to make do with generic, one-size-fits-all, often unimaginative displays. This is no longer true. Today’s top exhibit producers are offering rental displays that are fresh, dynamic, compelling to visitors and customized to meet your unique needs. Now exhibitors can enjoy all of the benefits of custom design impact – effective brand communication, and functionality – and still save money.Contact Nomadic Display for all your rental needs.