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Selecting the right show can make a big difference. Here are some tips that could effect your success level. Read 6-10

by Nomadic Display 8. December 2009 22:35
Selecting the right show to attend can make a big difference to your success level, qualified leads and sales—versus spending money, time and energy with no return.

6. Consider locationTrade Show Displays
Take geographical location into consideration. Usually 40-60% of attendees come from a 200- mile radius of the show location. Consider your distribution area and target audience.

7. Consider timing
What other events are scheduled for the same time as the show and will they impact attendance?

8. Evaluate opportunities
What other marketing possibilities could the show offer? Are there opportunities for sponsorship, showcasing new offerings or participation in the educational seminars?

9. Play it safe
Be cautious about participating in a first time show. Promotional material may be extremely persuasive, but a show without prior history is a risky venture.

10. Choose your space wisely
Every show is unique and there are many variables affecting direction, volume and quality of traffic past your display. Be familiar with the
floor plan. Consider how close you want to be to the main attractions, industry leaders, competitors, restrooms, food stations, entrances, exits, escalators/elevators/lifts, windows or seminar sites. Avoid obstructing columns, low ceilings, dead-end aisles, loading docks and freight doors, dark/poorly lit spaces, ceiling water pipes, late set-up areas or "black spots" on the floor plan.


Trade Show Tips