16. January 2010 00:04
To have great graphics, you have to have visible graphics. Even the best design
in the world won’t work if no one can see it. There are two primary considerations
that relate to visibility: Size and Placement
Size covers the physical dimensions
of your graphic, any copy and images used in it, and proportion to the exhibit as a whole. For example, a graphic the size of a standard postcard will be
lost in a standard-sized display
booth. An extreme example perhaps, but yet
one you’ll want keep it in mind when selecting graphics.
Consider how far away
viewers will be from your graphics.
- Are the graphics easily seen from this
- Can the copy be read?
- Are the images easily understood?
answered “No” to any of these three questions, you need to work
with your designer to improve matters.
Placement involves the location of your graphics. Too often,
graphics are blocked from view by other elements, such as people walking
by or through the exhibit or informational
Again, take the time
to consider your display in use. Ask yourself what can interfere with an
attendee’s view of the graphics.
- Are they too high or too low?
- Will they
be obscured by crowds of visitors, furnishings, product
displays, or your
Bad graphic placement is often a result of graphics designed on a
computer screen by someone who isn’t aware of the physical environment or
the unique circumstances of the average display event. Help your designer
do a better job by providing a floor plan of the entire hall where you’ll
be exhibiting, highlighting columns and other barriers to view. Ask your
supplier to place the graphics on a 3-D rendering of the exhibit for review,
before you commit to something that won’t work for you.