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In today’s competitive business environment every dollar counts and success is measured by the figure on the bottom line.

by Nomadic Display 11. November 2009 00:30

Marketing managers are expected to produce more results with fewer resources, making it essential that every dollar spent is being utilized to its best advantage. To be successful, upper management evaluates trade shows and corporate events on their ability to produce a positive and measurable return. According to the Center for Exhibition Industry Research (CEIR), companies spend over $24 billion annually on trade shows. Trade shows have proven to be more effective in achieving sales and marketing objectives, but they also command the significant share of the average marketing budget.


The fixed expenses related to trade shows and events can be expensive. As you can see, exhibit space accounts for over 30% and show services require another 20%. So savvy managers are forced to look to the remaining variable expenses to save money: including staff travel and entertainment, promotion, and increasingly, display properties.

Nomadic Display can help you achieve a successful bottom line easily and efficiently. Contact us today for your next trade show purchase or rental need.