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Impress. Attract. Influence. Bigger really is Better.

by Nomadic Display 5. June 2010 00:07
Impress. Attract. Influence. These are three critical verbs that define any marketing strategy at the show floor. However, it’s always “Impress” that proves to be a hurdle for a lot of exhibitors in the initial phase of building relationships with their target attendees.

Shari Worthington, a marketing strategist and co-author of the acclaimed “E-Business in Manufacturing,” believes that impressing attendees takes size.  If you want to be thought of as a major business player, go for larger booths on the show floor.  This creates the kind of tradeshow presence you need to attract and influence your target attendees. 


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