26. October 2010 20:09
With The Social Network topping box office charts for three straight weeks and the founder of Facebook, Mark Zuckerburg valued at nearly 6 billion usd, one has to wonder what all the hype is about? Initially introduced as a purely recreational networking tool mimicking the likes of MySpace, Facebook (FB) has grown at a viral pace.
FB is another channel for your event communications which is why its earning a place in event marketer’s hearts. Integrating Facebook in your event marketing promotions can create brand loyalty and intensify pre show buzz. Below are some ways that you can harness the power of FB to get you FACE time with key buyers at your next event.
FACE your promotions
1) Create an events page in the personal account attached to your corporate Facebook account and post it on both walls (your personal wall and your pages wall). Make sure you select “Public Event” so that everyone can see and access your event.
2) List any new product launches, special offers, services or giveaways that your company will be showcasing at your next event on your Events page. You should also post inbound links on your Events page to redirect your audience to your event landing page and registration form.
3) Use the albums feature on your FB pages account to share photos or renderings of your display and the people who will staff it, to entice customers to visit you. If your booth staff is in the exhibit photos you should tag them, which will increase your event reach.
4) Add photos from last year’s event to your newly created FB events page – and post inbound links at the bottom of each photo to redirect your audience to your event landing page and registration form.
5) Select “invite guests” – which will send a message to everyone in your personal and corporate network encouraging them to attend your event. But remember to send an invite to those who are not connected to you on FB as well. You can alternatively populate their email addresses in the “invite by email addresses” field and send an invitation out from facebook to their work inbox.
6) Create a note on your Facebook pages wall d
etailing the event and tag those attending the event to your note – this will expand the reach of your communications.
7) Run a Facebook ad to increase your audience, which you may pair with an event listing.
check out on next blog post this Thursday on Spooktacular event giveaways