“Our booth for the ERA show was a huge hit in assisting with the launch of our new
company. The edgy look stopped people in their tracks while walking the show and the
professionalism the booth displayed kept them there to talk business."
Operations Manager, Concept 2 Customer
Concept 2 Consumer (C2C) launched their new
company that offers a complete range of services for
the direct response marketing and sale of consumer
goods. The show draws over 3,000 visitors
interested in direct-to-consumer commerce through
television and online. Members include prominent
retail merchants such as eBay, HSN, and QVC.
C2C wanted an island display that was open and
welcoming yet bright, and eye catching to get
noticed on the show floor. Functionally, the design
needed to provide areas for meetings with guests.
In addition, C2C wanted a modular display that could
be reconfigured to fit an inline space for other events.
C2C’s show goals were to generate opportunities
with new prospective customers and to network with
people they might possibly work with in the future.
Mostre Design worked with Nomadic to propose a
high touch environment with a fresh approach. A tall
archway constructed of aluminum and punched metal
provided height for corporate signage and defined
space without closing it off to aisle traffic. C2C’s logo
features bright green so a carpet of the same color
was chosen to grab attention and establish recognition
for their brand. Opposite the archway, the open space
was split between two casual seating areas for small