28. October 2010 19:50
SpOOktacular Event Giveaways
Halloween is right around the corner and I got to thinking about how much Halloween trick or treating resembles trade show attendance. Trick or treaters (your audience) scour the neighborhood (the show floor) looking for tricks (products and services) and receiving treats (event giveaways). Some houses (booths) are more popular than others in the neighborhood because they deliver the goods. So if you want to be among the popular exhibitors, here are the premium giveaways that will have trades show attendees SCREAMING for more.
Drink and be Merry
Ceramic mugs are a favorite among B2B audiences. Whether you are an avid coffee drinker or prefer the sophisticated undertones of tea, a mug is the perfect platform to get your necessary caffeine fix.
Ceramic mugs are a great promotional vehicle for your company. They are useful, coveted and commented on before/during/after meetings by professional’s companywide. Mugs provide a daily reminder of your brand and heighten your campaign visibility. For a ceramic mug to be truly portable and widely used make sure the handle is large enough to accommodate at least three fingers of a man's hand.
Get Carried Away
Promotional totes continue to be a hit for trade show attendees because for their usefulness in storing: reading material, lunch, groceries, gym clothes,diapers...etc.
A tote bag offers you more visual real estate to communicate your brand (through your logo and imagery relevant to your target audience). Available in hundreds of styles and colors, they are lightweight to ship and are compact enough to store in your booth since most fold flat. Unless you are targetting a particular gender, select a design that appeals to both men and women. Consider cloth totes made from recycled fibers to promote your organization as one that is environmentally responsible and prides itself on employing sustainable strategies.
Go for a Drive
USB drives save users time and computer space by allowing them to store critical documents in a portable unit, whether they use the hotel business center or their company lap top.
While pricier than the previous two items, usb drives are highly valued and promote business productivity. USB drives are like business cards, you can never have too many of them. They can carry your company logo, website url and/or telephone number. In addition you can provide your company's collateral in pdf form on the drive for attendees to download after the show - Voila you've just eliminated the need to send post show fulfillment!
Stay tuned next Tuesday for how to drill down your social media platforms