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Plan for a Busy Summer: 3 Things You Can Do Now

by Nomadic Display 8. April 2020 01:21

If you fast forward a couple of months… you may find a busy freaking summer! Shows that were never there before are filling in our summer schedules, and soon enough we will have fall shows nipping at our heels too.  ARE YOU READY?

This summer is going to look very different than previous summers. All your exhibit and event vendors that typically have more capacity to work on things for you are now will most likely be bombarded with business. So, you need to rethink how soon you should start planning for your next event or trade show and get started sooner than later.

Regardless of where you are working from right now, we want to help you get ready. Here are 3 things you should do now, if you aren’t already:

1) Have A Plan!

So many people are working from home and home schooling their kids, but now is NOT the time to take your eye off the ball. Shows are filling in what used to be “slower” months and some event marketers are looking for other shows to go to, that may have overlapped before, or they are looking for smaller regional shows to attend sooner to stay in front of their clients. You could find yourself juggling multiple back-to-back events. 

It also helps to know whether you want to take advantage of a custom rental or upfit an existing booth, versus buying a new one right now. Rentals are a smart strategy in times of change. Nomadic’s rental solutions can still give you a custom look with a lot of flexibility.

No matter where your show schedule falls on the spectrum, I would not recommend you procrastinate planning… plan your next 6 months now!

2) Stay in Front of Your Customers

Social Distancing is not Customer Distancing, and in order to come out stronger on the other side, you need to stay in front of your customers. If you don’t keep in touch with your customers and find ways to help each other through these tough times, your competitors will take them from you.

·        Conduct frequent conference calls to stay in touch and abreast of their needs

·        Schedule webinars for larger customers groups to teach them about your new products, or cross sell them on ones they may not know about

·        Visit your local/regional customers if they are still in the office accepting guests. If not now, maybe in a few weeks when things calm down.

·        Plan ahead for an Open House to invite your customers in once we get the all clear. Clients will be anxious to get out and network again, so make sure you have some great things to share with them.

·        While all the above points are important to keep the face-to-face momentum alive you should also take advantage of social media, and especially video messages, to keep your name and brand in front of your customers.

3)  Most important - Be Ready!

Now that you have established what your next 6 months could look like, realizing you may have to tweak it a little along the way, now is time to implement it. If you wait you will be late to the party. For example, if you have a show coming up in July or August you can’t wait until May or June to tap your Exhibit partner for a new design, display upfit or graphics – they may be too busy. Engage with your partners and vendors now. At least get the balling rolling and set the design wheels in motion. Our Designers are staying busy, but we still have some room in the schedule to do more.

If you are planning a future regional road show, we can help you find the right portable solutions to meet the demands of your needs and showcase your brand so that you are ready to hit the ground running when the time is right. Or maybe you want to invite your customers in for an Open House in a few months, we can help make sure your lobby and other prominent gathering areas are fresh and reflect up-to-date branding and messaging.


It really does not matter where you are working from right now. Putting plans in play early will put you in the perfect position when the world opens back up again.

Nomadic is open for business and here to help in any way we can! Together we will come out stronger. Lean on us to help you get ahead of the curve, and help you plan for a very successful, and busy summer and rest of the year.

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Trade Show Tips | Event Marketing | Trade Show Marketing | Trade Shows

The Portable Display: 5 Reasons It Might Be Exactly What You Need

by Nomadic Display 7. November 2018 16:51

Massive trade shows with gigantic displays and big budgets are the backbone of our industry. But what if you also need to be more flexible with a self-contained display unit that anyone can assemble for your small shows or local events? Nomadic solves your portability problem with the affordable Pop-Up and Portable Fabric displays.

5 REASONS PORTABLE DISPLAYS MIGHT WORK FOR YOU:

 

  • 1. Cost: Portable displays are extremely affordable and less expensive to maintain and repair than larger modular or custom booths.
  • 2. Flexibility: promotional tours, recruiting, smaller trade shows, conferences, corporate functions and unexpected sales opportunities call for the ability to put your display into the truck and go.
  • 3. Quick Turnaround: do you need a display booth in a hurry? Nomadic can produce a portable display - banner stand, pop-up or fabric system - in no time with beautiful printed graphics and even the ability to add some stand out accessories like shelving, monitors, tablet stands, backlighting and more.
  • 4. Branding/Image Changes: the beauty of a portable system is that they allow you to quickly swap out graphics while keeping the framework the same. Our most popular FabLite system even offers dual branding opportunities with its two-sided pillowcase graphic.
  • 5. Easy Set-Up: your sales or marketing team can assemble and take down a portable display with little hassle, and most of the time by themselves.

 

Pop Up Displays - like Instand FabriMural, XPlus and the new SPlus - feature a collapsible frame system that are also easy to store and transport and most can be assembled and taken down by one person. Easily installed graphics makes them another convenient option for displays on the go.

Other Portable Fabric Displays – like Envison, FabLite, Inspire 2.0, and LightWall - feature easy to assemble tube or extrusion frames with pillowcase dye sub graphics that pull down over the frame and zip closed or smooth SEG graphics that easily installed for a vibrant seamless look. Just like pop-up displays, no tools or extra labor is needed. Plus, fabric display graphics are lighter in weight, more durable, machine washable and fade, mildew and wrinkle resistant!

For the occasional larger event, these scalable designs allow you to easily add other systems to an existing any Nomadic display system. The adaptable nature of these portable systems from Nomadic makes them the most flexible display solutions on the market. Plus, they are backed by the best warranties in the industry.

Contact Nomadic for more information about portable display solutions and the many ways they can be used to cut costs and increase your ROI in the right situation.

Rent a Nomadic Solution & Just Show Up!

by Nomadic Display 25. August 2016 22:55

Join the many Exhibitors who are choosing to rent a customized display from Nomadic. Our complete Rental Services include:

  • Display Design
  • AV
  • Freight
  • G7 Graphic Production
  • Carpet
  • 24-Hour LifeLine
  • Labor Services
  • Furniture
  • Worldwide Support



Nomadic is your ultimate resource to rent your companies​ ideal display solution. See for yourself!

Now's the time to book for your Fall Shows and take advantage of our total solutions.

Team Nomadic is looking forward to serving you!

view-designs download-rental-paper view-carpet-colors


Did They Rent or Buy Their Trade Show Display? Only the Exhibitor Knows For Sure

by Gwen Parsons 11. May 2016 20:52


What adjectives come to mind when you hear trade show booth rental - - ordinary? limited? basic? Not anymore. Custom trade show display rentals have evolved to meet or exceed the design desires of exhibitors. It can be virtually impossible to distinguish custom exhibit rentals from purchased ones. To demonstrate my point, I challenge you to identify which of the design photos below is a rental. The answer is at the end of this post.







Trade show booth rentals are a popular choice for any size space. Exhibit rentals range in size from 10’ backwalls up to large islands.

In addition to splendid design, trade show display rentals offer significant savings in operational and ownership expenses. Download this cost comparison to see an example.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

A Roadmap to Your New Trade Show Booth

by Gwen Parsons 4. November 2015 19:08

So it’s time to get a new exhibit. Like buying a car, the thought may illicit emotions ranging from delightful excitement to sheer panic. As buyers, our satisfaction with a purchase experience can be based on a variety of factors from personnel to the process and ultimately the product itself. For me as a consumer, it starts with one simple question... was it what I expected?

Great customer service is about making and keeping promises. We believe our customers are best served by knowing what to expect. So we created an infographic map of the buying journey for our customers. It starts with the initial research phase and charts the path all the way through to the follow-up after-the-sale.

If you are a first-time buyer, you may pick up a few pointers on what awaits you. If you’re a veteran buyer, you may find value in comparing it to your experience. Download the infographic for your own use and feel free to share it with coworkers and colleagues.



We’re always grateful to receive comments from our customers about our service. Many of them are posted to our website in our client gallery.

Share this Image On Your Site

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Custom Trade Show Booth Rental Wins Fans for WinRetail

by Gwen Parsons 25. March 2015 22:51

JDS Solutions is the developer of WinRetail® management software for mid-size independent retailers. To promote their product to over 30,000 members of the retailing community, JDS exhibits in Retail’s Big Show in NYC.

JDS has been a client of Nomadic Display since 2010. Initially they exhibited in a 20’ inline trade show booth and then upgraded to a 400 sq ft island beginning in 2013. “We prefer not to be locked into a particular configuration. Trade show display rentals. give us the freedom to market ourselves with a unique exhibit design every year.” says Jeff Weingrad, Executive Vice President of JDS Solutions.

To explain to prospective clients how WinRetail management software can improve their business from the storefront to the back office, The Stephenz Group, JDS’s agency created an infographic entitled “The Great Race to Win Retail”. The race course illustrates software benefits such as inventory reduction, faster merchandise turn over, and increased profitability.



JDS wanted the infographic to serve as the centerpiece of their tradeshow display graphics. The Great Race theme was also integrated into their trade show marketing campaign which included print and online advertising, email and telemarketing.

Experience and formal research tell us that attendees prefer interaction to relate to products. So during an exhibit design briefing with Nomadic, the team came up with the idea to build a slot car raceway into the display. All agreed it would be a fun and engaging way to entice visitors to learn about WinRetail.



JDS Solutions was so pleased with the results they plan to use the same trade show booth design next year – for the first time in five years. JDS’ primary goal at trade shows is to capture and convert opportunities so the metrics they measure are based on quality over quantity. Race winners were rewarded with a winners’ circle certificate featuring a limited-time discount offer on WinRetail software.

When asked what element of the project he was most proud of, Jeff Weingrad replied “The team.” The creative energy, enthusiasm, and meticulous detail expressed by Nomadic made us feel like they were members of our own staff. Nomadic designers worked closely with JDS and their agency, The Stephenz Group, too.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Trade Shows are the Place to Build Business Relationships

by Gwen Parsons 17. February 2015 23:30

Trade shows are among the best events for meeting clients, new prospects, industry colleagues and old friends. From the show floor to the sessions and networking functions, trade shows are the place to meet and renew connections. Events enable you to keep in touch with your customers’ challenges and share how your latest developments can address them. In addition, it’s a great place to establish new business relationships with buyers, resellers, suppliers and even potential employees.


Target Key Contacts

Attendees today do their homework before the show. They research the companies they want to meet in advance. So you need to be one of the exhibitors on their “must see” list. Send out an invitation to your clients and prospects inviting them to your trade show booth. Draw attention to the highlights of what they can expect to see and learn when they visit your trade show exhibit. Make it easy for them to attend by pre-registering them or providing a free pass to the exhibit hall. Show schedule are hectic so reach out to your key contacts – existing or new – to set up a day and time to meet before, during or after the show hours.

For more tips on preparation download our 27 page Guide to Successful Exhibiting here.

Train Your Team

A positive atmosphere in your trade show display is important to making your visitors feel welcome and comfortable. Your booth staff should be enthusiastic and confident. That takes preparation and training. Generate a show handbook or manual for your exhibition team. Hold a briefing to review company goals, your expectations and their roles and responsibilities.



Walk the Show Floor

Remember that you’re a member of the event community within your industry. Exhibitors often turn to one another for information and guidance about everything from the location of the business office to great restaurants in town. Share and they will share alike.

Walk around the exhibit hall to see what other exhibitors are doing. You’ll see what your competitors are presenting and pick up some great ideas for your next event, too!

 

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Trade Show Tips | Trade Shows

Optimize Your Trade Show Display with Technology

by Gwen Parsons 7. January 2015 11:29

Trade show displays today feature new technologies designed to help marketers attract, engage and deliver product information to attendees. The ever-growing pace at which new technologies are released presents many opportunities to maximize the results of your exhibit marketing program before, during and after every event. Among these potential benefits:

• Digital communications enable you to connect with prospects before your trade show. Online ads, email, and social media make an impression on your audience so they put you on their “must see” list at the event.

• Technology plays an important role engaging visitors during the show. From interactive games, electronic surveys and quizzes to audience triggered presentations, technology drives traffic.

• Technology can help you to demonstrate complex products using video or animations or touch screens in your trade show display.

• Recording contact details during the show is key to measuring your trade show results. Apps, bar code scanners and other technologies can make it faster for you to capture and qualify your visitors.

• Increasingly sophisticated tools make it easier to maintain contact with your prospects after the show so your company or product stays “top of mind” with prospects when they need what you offer.

To help illustrate some key ways in which technology may be applied your trade show marketing, we created this infographic. Download the graphic for your own use and feel free to share it with coworkers and colleagues. You may also publish it on your own website – so long as you do not alter the design.

If you opt to add our infographic to your site, for ease we have included an embed code at the end of this article. Simply copy it and paste it into your site to instantly display our image.

Share this Image On Your Site



is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Build a Better Trade Show Budget for 2015

by Gwen Parsons 2. December 2014 20:39

For many companies that operate on a fiscal calendar year basis, December is budgeting month. So you should begin developing your 2015 marketing plan now, if you haven’t already started.

According to a survey conducted by the Center for Exhibition Industry Research (CEIR), the chart below illustrates the allocation of annual spending.



1. Use your actual trade show expenses for 2014 to help you estimate your budget for 2015. Examine your trade show expenses and note where you had cost efficiencies and/or overruns.

2. It’s interesting that the lion share of expenses are allocated to space and logistics while less than 1/3 is devoted to optimizing sales opportunities at trade shows.

Exhibit design            11%
Promotion                  6%
Lead management      4%
Subtotal                     21%


Look for ways to reduce operational expenses so you can reallocate the savings to your presentation and promotion to drive visitors to it.

3. If you’re planning to purchase or rent an exhibit, work closely with your exhibit house on cost projections for acquisition as well as show service estimates.

Invest in a modular trade show display that expands or contracts in size to be used in different venues vs buying multiple properties for use in each space size.



Trade show booths using aluminum systems with printed fabrics are very popular for their durability and lighter weight which reduces freight and material handling costs.



Trade show displays that assemble fast without tools like this wall system reduce labor costs associated with installation and dismantling.

Expand your current trade show exhibit economically by adding rental elements such as Internet kiosks, reception counters, storage towers, furniture, etc.

4. Submit all order forms on or before the show manual deadline - flooring, furniture, computers and Internet service - ordered late or on-site costs 10-20% more in wasted budget dollars.

5. Whenever possible, ship to the advance warehouse. Not only it is less expensive but your properties are delivered to the show floor first, before shipments arriving direct to show site.

What is your biggest trade show budgeting challenge?

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Trade Show Tips | Trade Shows

Cool Technologies for Trade Show Marketing

by Gwen Parsons 24. September 2014 16:47

Executing effective trade show marketing takes more than just showing up. Make the most of your trade show experience, and take advantage of technology. The use of digital communication methods can ensure that your company stands out and draws attendees into your trade show display.



Implement technology in smart ways:

  • Position large screen monitors around the space, and play videos or animations.
  • Use video badges for your trade show staff.
  • Loop motion graphics to create an inviting atmosphere, and make buyers comfortable.
  • Encourage booth visitors to interact with touch screen displays.
  • Upload digital photos to social media instantly.
  • Use scanners, smartphones or tablets for lead capture.

Large Screen Monitors in Your Trade Show Display

The placement of one or more large screen monitors in your trade show booth will draw visitors’ attention long enough for a member of your booth staff to engage them in a conversation Videos should be eye-catching, concise and to the point. They can promote products, provide demonstrations, present client testimonials, or do all three. Be sure to use colorful graphics, music and movement when creating animations for your trade show display.



More Trade Show Booth Ideas…

Why choose between education and entertainment when you can do both? “Edutain” your trade show audience with touch screen kiosks, tablets and other interactive opportunities that enable visitors to explore information on your products based on their interests, and at their own pace. Electronic games such as slot machines, Plinko boards and toss-and-win are an exciting way to engage and reward attendees with prizes.



Trade Show Lead Capture

Generating sales leads is often one of the primary goals of your trade show marketing plan. Badge scanners capture leads electronically so they may be imported into your database or CRM. Use your smartphone or tablet to snap photos of attendee business cards so you won’t have to rely on handwritten information that might be difficult to read. Tablet apps, like Nomadic's Media on Demand, capture leads, enable you to email information tailored to the conversation, and provide tracking reports.



The digital age is upon us — in our homes, in our cars, in our offices, and in our trade shows!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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