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How to Get the Best Quality Trade Show Graphics

by Gwen Parsons 21. October 2015 17:47

Visual communication is an important part of every brand strategy. Brands are built on a visual foundation, a lexicon or language created with symbols, colors and images that create an identity. Consistency is key to building brand equity. Recognition develops with repetition as the brand is marketed across multiple touch points. Consistency and repetition combine forces to create memorability. This is why brands are portrayed the same way on everything from web sites to business cards to product labels.



Ensuring that your visual communications meet company standards across a variety of digital and print media can be challenging for marketers. You depend on partners to maintain the stature of your brand when executing everything from print ads to large format trade show graphics for events. So what’s a marketer to do to ensure your brand’s integrity is upheld?



  1. Communicate your PMS colors to your design team up front. If your company has not established any PMS color standards, ask your designer for a PMS chart. Use the chart to collaborate on critical color selections and be sure to give them to your printer.  
 
 

2. Ask if your printer is G7 certified. Like ISO or UL, certification assures you, the buyer, that an independent organization has determined that the manufacturer’s process and product complies with established standards.
 
 
  Idealliance® is an internationally recognized association dedicated to best practices, specifications, and industry standards for printing. G7 certifies compliance with strict quality standards set for CMYK (cyan, magenta, yellow, and black) printing.
 

G7 master print facilities are tested and proven to be skilled experts in matching proof-to-print across any process, ink or substrate. G7 is used to consistently hit desired color targets by aligning all devices, materials and inks. G7 master printers meet the latest printing specifications and deliver the most consistent, repeatable work products.

Nomadic Display has joined the ranks of an elite group of companies that have successfully completed the rigorous G7 qualification process. Nomadic has been awarded G7 Master status, which is granted to facilities that use the most modern techniques, technology, and calibration controls.

 

3. If color is important to you, get a printed test proof. Electronic proofs are for content, size and finishing but not for color matching. They are viewed on your computer which is lit by the monitor. Images output to your office printer are subject to the device’s paper and inks. Neither of these options will be effective in showing you the final result of your inkjet or dye subliminated fabric graphics.


Big time is wasted in re-proofing cycles, time spent squabbling over subjective results, attending press runs, and time lost in delivery which is replaced by increased cost for expedited shipping. Planning to get it right at first, saves you precious time and money in the long run.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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5 Ways to Make the Most of Your Inline Trade Show Display

by Gwen Parsons 7. May 2013 18:57

Trade shows are investment of your time and money but well worth it when the end result is making a great impression on your clients and prospective buyers. Luckily, there are ways to do this even with a smaller footprint - here are five of our favorite tips.

1. Keep it clean and bold. Less really is more, especially with smaller exhibit spaces. A display with too much going on looks cluttered. Work with your exhibit designer to blend bold graphics with your products and digital media so they work together to promote your company to its best selling advantage.

2. Maximize your space. Eliminate as many barriers to entry as possible. Place draped tables to the side instead of out front. Place computer workstations and lockable counters against the backwall so visitors are comfortable entering your booth space to learn more. Split up the activities in a 20' space to spread out your visitor traffic. For example, place a conversation area with a table and chairs on one side and a demo area on the opposite side.

nomadic trade show exhibit

3. Make it bright. Visitors are drawn to bright displays like moths to a flame. Lighter shades of color in flooring and cabinetry can make you look larger. Use pops of color in signage or carpet to provide an element of surprise. Top it all off with halogen or LED lights and you'll glow on show floor.

4. Engage your visitors. Once you grab the attention of passersby, you need to give them a reason to stay. Attendees are at the show to learn so give them a way to see, hear, touch, taste or smell your products. Use interactive tools, hands on demos, samples, etc. that will involve your visitors.

nomadic trade show display

5. Get your tech on. New technologies have opened new opportunities for exhibitors to leverage smaller floor plans. Big screen motion graphics, touch screens, tablets, video badges, RFID and so much more. You don't have to use every technology, but try your best to take advantage of the trend.

Remember, its not the size of your trade show display or budget that determines how successful you will be.  Strong design, creativity, and good booth management are all major factors in trade show success.  Even those on lower budgets can create stunning displays that attendees will love, and the right combination can keep people coming back again and again.

For more design tips, download our Special Report on Exhibit Design Strategies.

 

Ten Tips for Producing Your Own Videos

by Gwen Parsons 21. February 2013 18:02

Video is powerful and has many uses, whether you're a B2B marketer, or work directly with consumers in the B2C world. B2C marketers often use video to convert buyers on e-commerce sites, and B2B marketers see success when using them to raise awareness and interest in their products and services.

Get creative! Put videos in your emails, on corporate sites, and social media networks. Customers can also play them on-demand, on tablets and smart phones – and don’t forget to include an eye-catching video in your trade show display

Nomadic Videos

(View Nomadic Display videos here)

Here are our top 10 tips for adding video to your marketing arsenal:

1. Establish your goals.
Sure, video is great, but you should have a strategy. Be clear about what you want your video to do for you. Introduce your company? Promote a new product? Build confidence in your service? Consider how you will measure the success of your video - views, re-posts, website traffic, etc. If you don’t know what you should expect with your first video, monitor these and other metrics to create a baseline for comparison to future videos.

2. Tell your story.
The passion you have for your company, product or service can be contagious – video is great at capturing this passion unlike any other medium! Strive to educate and entertain your viewers. Create content that addresses your client’s key pain points and the factors that influence their purchase decisions. Think about the content you want to present and then decide the best method to communicate it - an interview with a member of your organization’s leadership? A how-to demonstration? Live testimonials taped in your booth?

3. Plan your shoot.
Storyboard the shots you’ll need to videotape. Thinking it through will help you generate a list of what you’ll need - from what people you'll use, to what props will work best and the location(s) you'll need. Just remember to choose a location with good lighting.

4. Need Voice?
If you plan to videotape someone speaking, provide them witha microphone. An alternative is to write a script and record a voiceover track to be added in the post production editing stage. Your script can be translated and recorded to create different language versions of your video. Be sure to record in a closed, quiet room free from noise in surrounding areas.

5. Action!
You don't need a big budget - an amateur can run the camera, but invest in a tripod to eliminate the potential for shaky results. To avoid distractions in the background, shoot close to your subjects. For how-to demos, avoid shots with anyone’s back to the camera. Instead have them stand to the side or facing the camera whenever possible.

6. Keep it brief.
In the fast-moving Internet age, most agree that a few minutes is all you need for the final edited video. A general rule of thumb is 3-4 minutes.

7. Sound of music.
Background music should enhance the presentation, but not over power it. Consider adding music to the intro and possibly again at the end. Be sure to use rights-free or royalty-free music.

8. Contact us.
Remember to title your video and include your company logo at the beginning. Close your video with contact information and/or your website URL so that viewers from viral sharing can find you.

9. Optimize your video with titles, descriptions, and tags.

10. Have fun.
According to Dale Carnegie “People rarely succeed unless they have fun in what they are doing.” 


Four Displays in One! Making Your Trade Show Booth More Cost-Effective

by Gwen Parsons 29. January 2013 21:02

In a sea of trade show booths, we know how important it is to make the best first impression you possibly can. Visitors are constantly being
 bombarded with visuals as they walk through a trade show venue, so you
 want to do your best to make sure yours is the display that catches their 
eye.

To help you do just that we're pleased to announce our new line of innovative fabric display solutions, Inspire. One of the most attractive features of the 
Inspire series is its convertibility. The canopy can be altered into four 
different shapes, all using the same cover. This makes it easy to attract attention with different designs without having to buy a number of different types of displays.

Exhibitors can have a unique look from show to show. Inspire’s innovative canopy converts into four different shapes using the same tension fabric canopy cover – its like getting four display designs for the price of one. Inspire is a budget-stretching tension fabric display solution because it's scalable, enabling exhibitors to get an upscale, custom modular look but at an affordable and competitive price. Get the latest features and functions in the form of interchangeable accessories, scalability, on case packing/shipping for a basic unit, and easy set-up.

Additionally, options like iPad stands, monitors, product pedestals, waterfall brackets, slatwall and more mount easily to aluminum extrusions. Mix and match or rearrange them to suit different presentation requirements.

A ten foot Inspire expands into an impressive twenty foot inline and converts into a kiosk or even a table top with the purchase of additional fabric graphic panels. Plus Inspire is delivered ready to accept a second fabric graphic panel on the back side for double the presentation impact.

The new “Inspire” line of fabric displays offer exhibitors an upscale aesthetic at a refreshingly competitive price tag. Get all the details of our new Inspire line here.

 

 

10 Tips for Producing Great Trade Show Graphics

by Nomadic Display 10. October 2012 01:06

Your graphics are what potential clients will notice first about your exhibit, but last week we talked about how graphics often come last in the decision-making process for the display. Rushing any of the steps required in production increases the potential for error which, in turn, adds to the time it takes to deliver the final product. This is not only stressful for you, but can eat up your budget with unanticipated charges.  So we asked a veteran of the graphics world, Lori Kledaras, to share her top 10 tips for avoiding the most common graphics pitfalls.

10. Establish a schedule with your printer so they meet your required delivery date without costly budget overruns. Ask your printer how much time they need to produce your graphics so you can have your artwork designed and submitted to them with ample time.

9. Limit the amount of text in your display graphics to key messages that visitors are able to read quickly and easily. Brief is always better.

8. Use Illustrator or Photoshop for generating artwork for large format printing. Publishing software such as Quark or InDesign is not recommended. InDesign and Quark graphics have to be converted to Post Script format in order to be prepped for large format output. This conversion often breaks images apart, which will show in the final print.

7. Use Photoshop for creating cool design effects like shadows, gradient tones, and glows to make your trade show graphics really pop. Photoshop offers many more options for effects and provides a higher quality output with a much smoother appearance than effects created in Illustrator.

6. Large format graphics are always printed larger than their finished size and then trimmed to fit your display. Ask your graphics printer for the amount of margin or bleed they require so it can be added to the perimeter of your graphics during the design phase.

5. Remember to include a generous margin around text areas. Text placed too close to edges is at risk of being cropped off during the trimming stage.

4. To output colors that best meet your graphic vision, provide PMS colors to the printer to match your specifications.

3. Provide your artwork as layered files, not flattened, so your printer has the ability to make minor corrections quickly.

2. While there are thousands of fonts in the world, every graphic computer does not have all of them. So provide your artwork files with outlined text or send along all of the fonts used in your graphic to ensure proper reproduction.

1. You need to ensure that your exhibit graphics match or complement one another across different media, such as photo paper, vinyl, fabrics, and acrylic. Always include test prints of your graphics for proofing purposes in your production schedule. Electronic proofs can be misleading because computers vary in their calibration and images lit by your monitor can appear brighter than the way they will actually print.

 

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Trade Show Tips | Booth Design

Nomadic Kicks Off Thursday Night Football

by Nomadic Display 12. November 2010 20:46

Thursday_Football

You’ve seen us on Sunday Night Football on the Fox Sports Network, now you can catch us in the end zone, Thursday nights on the exclusive NFL Network. Our radiant blue set design made its anticipated appearance on last night’s nail biting game between the Baltimore Ravens and Atlanta Falcons.  We were in on the action as commentators hustled to give a detailed play by play. 

NFL spotted the vivid yellow sets designs that we produced for Fox Sports and were pumped to get a set design of their very own.  The Nomadic Solutions Studio geared up to create a unique custom set that offers unrivaled graphic impact, easy set up and shipping.

The NFL set joins other broadcast television custom sets by Nomadic Display including: Fox Sports, American Idol, America's Got Talent, Britain's Got Talent, and X Factor; Check out how these creative organizations are putting their Nomadic environments to work on pages 14 & 15.

If you missed seeing us this Thursday you can catch us next Thursday on the NFL Network. See you there!

Down..Set..Hut! Nomadic Gears up for Thursday Night Football

by Denise Lineberry 11. November 2010 00:17

  Download our FREE brochures to see how you can be a better exhibitor
                               
                        Nomadic Sets the Bar in Set Design


Catch us in the endzone tomorrow, November 11th, for the Baltimore Ravens v. Atlanta Falcons kick off! Nomadic is pleased to announce that the NFL selected a vibrant blue set design needed for their sports broadcasters in order to report a detailed play by play.

NFL spotted the vivid yellow custom sets that we produced for Fox Sports and had to have a set design their very own.  The Nomadic Solutions Studio teamed up to create an a unique custom set that offers unrivaled graphic impact, easy set up and shipping.  If you can't mozy on over to the Georgia Dome, make sure to tune into the NFL network and see us in game highlights.  

See how we can help you tackle your next event by downloading our FREE Capabilities brochure

Nomadic Takes a BOW at The Naval Museum Madrid

by Denise Lineberry 9. November 2010 01:09

See how Nomadic can create an ocean of opportunity for your event marketing program
Nomadic Display creates an OCEAN of opportunities for the Spanish Navy Marines. The Infantry needed a platform to expand their mission critical recruiting efforts. The Armada's existing custom displays were too heavy and cumbersome to set up so the Spanish Navy Marines sought a lighter weight solution. They wanted a custom exhibit that would be easy to assemble and reconfigure to accommodate varied applications.

After reviewing hundreds of design proposals countrywide, The Spanish Navy Marines selected their premier supplier and issued marching orders to MSB Massa Barzano.  The local supplier, MSB Massa Barzano called on Nomadic to assist in the design and implementation of 20 custom displays. The final design enables the Spanish recruitment fleet to use the displays alone or combine them for use in larger venues. 
Download our white paper on how you can take your tradeshow display to the next level
Magnetic graphic panels promote the Spanish Navy Marine’s slogan: “An Ocean of Opportunities” and are easily interchangeable to accomodate different target audiences. 

The shipping cases were seamlessly transformed into backlit graphic kiosks and converted into counters for product display.


All of the easily portable displays made their debut at the esteemed Naval Museum Madrid where key stakeholders remarked on the quality, ease of assembly and versatility of the custom exhibits.  The Spanish Navy Marine's custom displays will continue to promote infantry enlistment
in their anticipated installation at 5 Naval bases throughout Spain. 

Download our free whitepaper to see how Nomadic Display can take your event marketing program FULL SAIL


Don't forget to check back this Thursday on how to use Foursquare as a springboard for your event promotions.

What You're Missing on Your Event Press Releases

by Denise Lineberry 4. November 2010 20:41


Download Our FREE whitepapers to see how Nomadic can transform your next event!

DONT GET SNAGGED ON THE WIRE BEFORE YOUR PRESS RELEASE HITS THE WIRE

Press releases are an excellent promotional vehicle to gain market exposure for your next event. Whether you are using an outside vendor to submit company  wide press releases or are pushing them out on your own, below is a list of things to remember before your next release hits the wire; this is information that is often left off press releases, yet sought after by journalists and other key constituents.


1) The name and location of the show you are exhibiting at.  How many times you have exhibited at this particular show in the past? Are you a veteran exhibitor? Are you a sponsor? If so what level of sponsorship?

2) Your booth number and the first and last names of the people that will be manning your booth. Journalists and others use this reference to map out in-person visits.

3) A contact name and cell phone number of the person responsible for managing your presence at the show (most likely you). Journalists often need quick access to an on-site spokesperson or expert when drafting a story.

4) Links to your Web site or specific links to product information. If your website has an events calender provide the url .  If you are tweeting from the event, provide the journalist your Twitter username so that he/she may monitor the event activity remotely. 

5) Logos, product shot visuals and compelling booth photographs. A picture says a thousand words. Photos and logos provide much needed graphic elements for journalists while making your news stand out from the rest of exhibitors.  Make sure to provide any information regarding new product launches or special offers that you are featuring in your booth. 

Stay tuned next Tuesday to see Nomadic take a BOW at the Spanish Naval Museum Madrid

4 Tips to Drilling Down Your Social Media Platforms

by Denise Lineberry 2. November 2010 21:18

See how Nomadic can drill down your event performance

Social media platforms such as Twitter, Facebook, LinkedIN and Foursquare are enjoying widespread adoption by event and exhibit marketers.  The Trade Show Exhibitors Association (TSEA) recently reported that event professionals are projected to spend more time than ever engaging buyers through social media outreach .  A full one-third of event marketers are already spending an average of six hours per week on driving their promotions through social media channels. Social media will help you achieve your goals and gain invaluable customer loyalty.   Before your next event, put on your hard hats and keep these tips in mind

ONE: Be in the right place
Your target audience is not going to be immsersed in every social media site. Determine which platforms your audience is involved in and spread your message accordingly.

TWO: Craft relevant communications
Provide value to your readers that is both brief and to the point.  Think quality over quantity.  For your SEO benefit, incorporate top keywords that link back to your website which can in turn improve your search engine rankings.  Additionally, using your keywords as hash tags on Twitter will expand the reach of your messaging.

THREE: Tune in
Responding to comments is the basis of a two-way communication. It’s essential that you cultivate your online relationships by engaging with your target audience.  Even a simple “@______ thank you” shows that their connection is valuable to you.

FOUR: Evaluate Find out how to can take your event results to the next level by reading our white paper
Monitor your social media performance by pulling simple metrics such as, visits to your corporate website from social sites (via referral) using Google Analytics and aggregate click rates through Bit.ly,.

Create streams based on your top keywords to monitor conversations pertaining to your audience. you can create keyword streams in various social media dashboards such as TweetDeck and Hootsuite


DRILL BABY DRILL !!!
Keeping in mind the above best practices, you should be able to resonate with customers and will see both soft and hard results such as: increased brand
awareness, enriched relationships with clients and prospects, additional press coverage, increased event attendance, increased booth traffic, and even increased sales as direct results of social campaigns.

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