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Pop Up and Modular Display Design is the Rx for Quiron Hospital Group

by Gwen Parsons 8. April 2015 07:46



Quirón Hospital Group is the largest private hospital network in Spain with campuses in Barcelona, Madrid, San Sebastián, Valence and Zaragossa. Quirón operates 38 healthcare centers with more than 2,500 hospital beds and an internationally prestigious medical team.

Quirón secured an island space at FITUR in Madrid, for its first ever participation in an exhibition. It is the most important international tourism fair in Spain. Their objective for the FITUR fair was to promote the company’s mission and locations.

Quirón had a preference for tension fabric structures for two reasons. First they liked the design appeal of fabric graphics. Second, they anticipated exhibiting in more shows and wanted an exhibit design that would be lightweight and compact to transport. Functionally, Quirón wanted the design to include areas for casual conversations and semi-private meetings with small groups. To obtain your own design and quotation simply submit an online request here.

Nomadic Display ESPAÑA proposed a trade show booth design that offered brand visibility and an open floor plan. The exhibit design was inviting to visitors and would differentiate Quirón from other exhibitors on the show floor.

A tension fabric sign hung above the space to draw attention to the brand. Signage stands were placed at entry points on opposite corners of the space – one a tall banner, the other a flat screen monitor displaying digital media.



A meeting room for small groups was located at the center of the space and featured a backlit wall. Instand® pop-up displays with graphics promoting Quirón’s services were placed on two sides.



Lounge-like conversation areas positioned on the remaining corners were framed by half height, semi-circular acrylic walls.



The entire display packed into eight wheeled cases. Quirón took their new trade show display to one of the world’s top five travel and tourism events in Moscow last month.

“We had a very good experience working with Nomadic previously so we asked them to build our stand.” said Silvia Asensio González of Quirón’s Departamento Corporativo de Marketing y Relaciones con Pacientes. “We liked the design very much. All of our marketing objectives and requirements were met. ” For more trade show booth ideas, visit our display design gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Custom Trade Show Booth Rental Wins Fans for WinRetail

by Gwen Parsons 25. March 2015 22:51

JDS Solutions is the developer of WinRetail® management software for mid-size independent retailers. To promote their product to over 30,000 members of the retailing community, JDS exhibits in Retail’s Big Show in NYC.

JDS has been a client of Nomadic Display since 2010. Initially they exhibited in a 20’ inline trade show booth and then upgraded to a 400 sq ft island beginning in 2013. “We prefer not to be locked into a particular configuration. Trade show display rentals. give us the freedom to market ourselves with a unique exhibit design every year.” says Jeff Weingrad, Executive Vice President of JDS Solutions.

To explain to prospective clients how WinRetail management software can improve their business from the storefront to the back office, The Stephenz Group, JDS’s agency created an infographic entitled “The Great Race to Win Retail”. The race course illustrates software benefits such as inventory reduction, faster merchandise turn over, and increased profitability.



JDS wanted the infographic to serve as the centerpiece of their tradeshow display graphics. The Great Race theme was also integrated into their trade show marketing campaign which included print and online advertising, email and telemarketing.

Experience and formal research tell us that attendees prefer interaction to relate to products. So during an exhibit design briefing with Nomadic, the team came up with the idea to build a slot car raceway into the display. All agreed it would be a fun and engaging way to entice visitors to learn about WinRetail.



JDS Solutions was so pleased with the results they plan to use the same trade show booth design next year – for the first time in five years. JDS’ primary goal at trade shows is to capture and convert opportunities so the metrics they measure are based on quality over quantity. Race winners were rewarded with a winners’ circle certificate featuring a limited-time discount offer on WinRetail software.

When asked what element of the project he was most proud of, Jeff Weingrad replied “The team.” The creative energy, enthusiasm, and meticulous detail expressed by Nomadic made us feel like they were members of our own staff. Nomadic designers worked closely with JDS and their agency, The Stephenz Group, too.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

FabLiteā„¢ Tension Fabric Displays Make a BIG Graphic Impact

by Gwen Parsons 11. September 2014 07:29

Nomadic Display’s newest, most affordable tension fabric display - FabLite™ — is available for table top display, and in 10- and 20-foot backwall sizes. “It’s a great option for hotel shows, conferences, and community affairs events," said company President and CEO, Pat Goeke.



Vivid Graphics
Each fabric graphic is custom-tailored to fit. The printed front side is sewn together with a black liner for opacity. Nomadic’s dye sublimation-printed fabric graphics are wrinkle-resistant, durable, and completely washable.

Compact & Lightweight
Each 10-foot FabLite portable display packs to ship in its own duffel bag, and weighs just 28 pounds complete.

For a large-and-in-charge display that really stands out, connect two 10-foot FabLite tension fabric displays, and presto, you’re ready to show! The 20-foot portable display packs neatly in a single RollOne case with a set of lights and a premium counter conversion kit.





Easy to Set Up
FabLite assembles in minutes. Tube frame sections are bungeed together to quickly connect. Simply pull the graphic “pillowcase” down over the frame, and zip it closed.

Lifetime Warranty
FabLite aluminum frames are covered for a lifetime of ownership. Should any aluminum structure fail to function due to defective materials or workmanship, Nomadic Display will repair or replace it free-of-charge, for life.

Learn more about Nomadic Display solutions for your trade show booth design needs.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Newest Exhibit Innovation from Nomadic Wins Two Awards at Exhibitor2014

by Gwen Parsons 16. April 2014 21:01

Exhibitor2014 is the trade show for trade show and corporate event marketing professionals. The 25th annual conference offered 160 education sessions, an expanded exhibition hall and an inaugural Awards Night.

We premiered our newest trade show exhibit innovation, the DesignLine® Wall System, with a trade show booth design that received rave reviews from attendees. Visitors reacted with delight to our brightly colored graphics and variety of lighting options including backlit walls, LED color changing downlights and whimsical accent lighting.


The exhibit was so well received we generated an increase of 65% more visitors.

Floor to ceiling fabric graphics featured face-to-face conversations about what marketers need from their exhibit partner. Exhibit marketers adapt their programs to meet the changes their business undergoes, often with limited resources. Our presentation was designed to illustrate how Nomadic helps exhibitors turn change into new opportunities with modular displays that adapt to fit a new use or situation.


This short animation illustrates how Nomadic trade show displays
adapt, expand and evolve to meet your changing business needs.

Many thanks to everyone who visited our trade show exhibit. If you were unable to be there, you may enjoy viewing this short video.

 

Exhibitor hosted a gala Awards Night to present 2014 awards for exhibition excellence to winners at a dinner and ceremony. The Walton County Tourist Development Council exhibit received not one but TWO awards! Designed by Zehnder and Synergy Design Group, we produced the custom modular exhibit with our new DesignLine Wall System. A juried panel selected it to receive the Best 10x10 exhibit award. By popular vote, it also received the People’s Choice award. Our sincerest thanks to everyone to voted!

patandluz

Luz Lobos, President, Synergy Design Group
Pat Goeke, President, Nomadic Display

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Exhibit Design Tips for Maximizing Results

by Gwen Parsons 23. July 2013 19:07

Exhibit design is one of the most powerful and least understood elements of trade show marketing. A display is your ambassador, a temporary representative designed to communicate on your behalf and foster commerce. For this reason, the overall design should attract visitors, reflect your brand personality, and provide a platform for developing your business relationships. So here are a few trade show display ideas for creating a dynamic trade show booth design.

Use Height
Take advantage of the highest point of your display to place your company logo. Lightweight fabric structures in a variety of shapes may be hung above your display for visitors to locate your booth across the show floor and as they walk down the aisles. You don't have to spend a lot to maximize your space. Tall structures such as towers with signage at the top can create similar effects without the expense of ceiling rigging.

trade show exhibits

Draw Attention
Think of attendees as specialized and discerning shoppers that are influenced by what they see, hear, or smell. Motion can catch attendees' eyes while LED spot or backlighting can make your graphics pop. Use music and special sound effects to stimulate their curiosity and because smell is our strongest sense, use it to lure visitors in with fresh coffee brewing, popcorn popping, or chocolate chip cookies baking.



Open Up
Make your visitors feel welcome with an open and inviting floor plan. Encourage entry by offering easy access to your space from multiple points. To that end, think more space, less clutter. One general rule of thumb is to leave 60 percent of your space frontage open and at least 60 percent of the floor space unoccupied.

trade show display

Provide an Experience
Don't underestimate the power of face-to-face contact with your product. The number one reason people attend shows is to see new products. Nothing sells a product as effectively as a truly hands-on experience. Visitors look for opportunities to see and touch your products to learn about them. Integrate product display into the exhibit, distribute samples or conduct in-booth demonstrations.

For more tips on trade show design, download our special report "Exhibit Design Strategies that Maximize Results" today.

 

What Your Exhibit Designer Needs From You

by Gwen Parsons 10. July 2013 00:12

Exhibitors often ask what information is needed to start a new trade show booth design. Ideally you want a well thought out trade show display solution that will help you achieve your marketing objectives. Better quality input from you will produce better quality output from your exhibit designer.  So take the time to gather the right input.

1. Exhibiting calendar

Once you have selected your trade shows, create a list of each of the events you plan to attend and their space sizes. Based on the number of events and their space sizes, it may be worth considering a modular display that can scale to fit different change and adapt to each event and trim provide you with costs savings that may be applied across your trade show marketing program. If you have  a one off situation, it may be advisable to use a trade show display rental.

2. Concise design brief

Your brief should describe your marketing goals, how you plan to engage your visitors, explain your products/services that will be featured and demonstrated. Try to express the look and feel you want your brand to portray to potential clients.  Describe your plans for visitor interaction – touch screen programs, product sampling, small group meetings, live presentations, etc.  While you may not have every detail pinned down, document what is firm in your mind.

A brief is not only helpful to your designer, it can also help you evaluate the display design concepts they present. Download our Exhibit Design Strategies which contains a tutorial to help you write a brief.

3. Realistic budget

Be open about discussing your budget and any cost cutting strategies you want to pursue.  Designers do their best to create a design solution to fit your budget.  Prepare for the discussion by researching the size and type of display designs that fit the design brief you created.

4. Design tools

Design time is better spent designing than searching for materials.  Your designer will need to understand the corporate image guidelines for your brand, and have access to the logos, artwork, photos and/or graphic images you want used in your exhibit design.  You will need high quality images since they will be printed in large format. If you decide to have graphics designed by an agency, you will need to provide them with graphic file preparation instructions like the ones in our GraphicSource Guide.

5. Adequate time

Plan to provide a brief to your exhibit designer at least three to six months prior to your event.  You will receive a better thought out exhibit design with less stress for all involved.  Keep in mind the time required for decision-making by members of your organization.  Artwork proofing and exhibit build production times will vary depending on the size of your project.

 

Nomadic Kicks Off Thursday Night Football

by Nomadic Display 12. November 2010 20:46

Thursday_Football

You’ve seen us on Sunday Night Football on the Fox Sports Network, now you can catch us in the end zone, Thursday nights on the exclusive NFL Network. Our radiant blue set design made its anticipated appearance on last night’s nail biting game between the Baltimore Ravens and Atlanta Falcons.  We were in on the action as commentators hustled to give a detailed play by play. 

NFL spotted the vivid yellow sets designs that we produced for Fox Sports and were pumped to get a set design of their very own.  The Nomadic Solutions Studio geared up to create a unique custom set that offers unrivaled graphic impact, easy set up and shipping.

The NFL set joins other broadcast television custom sets by Nomadic Display including: Fox Sports, American Idol, America's Got Talent, Britain's Got Talent, and X Factor; Check out how these creative organizations are putting their Nomadic environments to work on pages 14 & 15.

If you missed seeing us this Thursday you can catch us next Thursday on the NFL Network. See you there!

Down..Set..Hut! Nomadic Gears up for Thursday Night Football

by Denise Lineberry 11. November 2010 00:17

  Download our FREE brochures to see how you can be a better exhibitor
                               
                        Nomadic Sets the Bar in Set Design


Catch us in the endzone tomorrow, November 11th, for the Baltimore Ravens v. Atlanta Falcons kick off! Nomadic is pleased to announce that the NFL selected a vibrant blue set design needed for their sports broadcasters in order to report a detailed play by play.

NFL spotted the vivid yellow custom sets that we produced for Fox Sports and had to have a set design their very own.  The Nomadic Solutions Studio teamed up to create an a unique custom set that offers unrivaled graphic impact, easy set up and shipping.  If you can't mozy on over to the Georgia Dome, make sure to tune into the NFL network and see us in game highlights.  

See how we can help you tackle your next event by downloading our FREE Capabilities brochure

Nomadic Takes a BOW at The Naval Museum Madrid

by Denise Lineberry 9. November 2010 01:09

See how Nomadic can create an ocean of opportunity for your event marketing program
Nomadic Display creates an OCEAN of opportunities for the Spanish Navy Marines. The Infantry needed a platform to expand their mission critical recruiting efforts. The Armada's existing custom displays were too heavy and cumbersome to set up so the Spanish Navy Marines sought a lighter weight solution. They wanted a custom exhibit that would be easy to assemble and reconfigure to accommodate varied applications.

After reviewing hundreds of design proposals countrywide, The Spanish Navy Marines selected their premier supplier and issued marching orders to MSB Massa Barzano.  The local supplier, MSB Massa Barzano called on Nomadic to assist in the design and implementation of 20 custom displays. The final design enables the Spanish recruitment fleet to use the displays alone or combine them for use in larger venues. 
Download our white paper on how you can take your tradeshow display to the next level
Magnetic graphic panels promote the Spanish Navy Marine’s slogan: “An Ocean of Opportunities” and are easily interchangeable to accomodate different target audiences. 

The shipping cases were seamlessly transformed into backlit graphic kiosks and converted into counters for product display.


All of the easily portable displays made their debut at the esteemed Naval Museum Madrid where key stakeholders remarked on the quality, ease of assembly and versatility of the custom exhibits.  The Spanish Navy Marine's custom displays will continue to promote infantry enlistment
in their anticipated installation at 5 Naval bases throughout Spain. 

Download our free whitepaper to see how Nomadic Display can take your event marketing program FULL SAIL


Don't forget to check back this Thursday on how to use Foursquare as a springboard for your event promotions.

What You're Missing on Your Event Press Releases

by Denise Lineberry 4. November 2010 20:41


Download Our FREE whitepapers to see how Nomadic can transform your next event!

DONT GET SNAGGED ON THE WIRE BEFORE YOUR PRESS RELEASE HITS THE WIRE

Press releases are an excellent promotional vehicle to gain market exposure for your next event. Whether you are using an outside vendor to submit company  wide press releases or are pushing them out on your own, below is a list of things to remember before your next release hits the wire; this is information that is often left off press releases, yet sought after by journalists and other key constituents.


1) The name and location of the show you are exhibiting at.  How many times you have exhibited at this particular show in the past? Are you a veteran exhibitor? Are you a sponsor? If so what level of sponsorship?

2) Your booth number and the first and last names of the people that will be manning your booth. Journalists and others use this reference to map out in-person visits.

3) A contact name and cell phone number of the person responsible for managing your presence at the show (most likely you). Journalists often need quick access to an on-site spokesperson or expert when drafting a story.

4) Links to your Web site or specific links to product information. If your website has an events calender provide the url .  If you are tweeting from the event, provide the journalist your Twitter username so that he/she may monitor the event activity remotely. 

5) Logos, product shot visuals and compelling booth photographs. A picture says a thousand words. Photos and logos provide much needed graphic elements for journalists while making your news stand out from the rest of exhibitors.  Make sure to provide any information regarding new product launches or special offers that you are featuring in your booth. 

Stay tuned next Tuesday to see Nomadic take a BOW at the Spanish Naval Museum Madrid

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