18. November 2014 19:25
After launching their latest water treatment system for ships stateside, Hyde Marine returned to the Shipbuilding, Machinery & Marine Technology Trade Fair this year in Hamburg, Germany to introduce it internationally.
Hyde Marine contacted Innovation Exhibits a few months before the show. They wanted their presentation to include a greeting station, accommodate a demo unit of their new equipment which is relatively large, offer seating for six, and a storage room. They needed everything to fit into a corner space of less than 200 sq ft without appearing too cluttered.
Innovation Exhibits’ design team worked closely with Nomadic Display’s Frankfurt office to develop a custom trade show booth rental proposal. They designed an elegant trade show display rental that met Hyde’s requirements, maximized the available space and featured a surprise wow factor. In an effort to showcase their UV light technology, one wall of the storage closet was brightly backlit to catch the eye of prospective customers and illuminate the interior of stand.
The design enabled Hyde to effectively promote its brand and maximize their budget. The Hyde Marine custom display rental was produced in Germany, saving them the high cost of trans-Atlantic transport, customs, duties and VAT. The end result was a complete end-to-end turnkey service that also included delivery to, and set-up in, Hamburg which streamlined the process as well.
Everyone at Hyde Marine was pleased with the end result. Visitors were welcomed into an interesting yet casual atmosphere where they enjoyed light refreshments and learned about Hyde Marine’s product innovations. Hyde generated many more qualified leads than they had in previous years.
“It was so great and easy to work with Innovations Exhibits. They were able to come up with creative solutions, were very responsive to questions and delivered requested changes in a timely manner. The organization and execution of this international show was seamless.” said Adrienne Fazio, Hyde Marine Inc.
Gwen Parsons is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.