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Trade Show Marketers Express Optimistic Outlook for 2016

by Gwen Parsons 16. March 2016 16:20
Nine out of ten exhibiting companies believe their trade show programs will achieve better results this year according to Exhibitor Magazine’s 2016 Economic Outlook Survey. That confidence among exhibitors may be why 25% of them are making definite plans to invest in a new trade show booth this year.

Timinig is everything. Visitors to the recent EXHIBITORLIVE event in Las Vegas were energetically shopping for new trade show displays. Nomadic’s newest modular tradeshow display systems were featured in the New Product Showcase.

Our Envision line of trade show displays and our new backlit exhibit design are the only SEG fabric displays on the market that pack into a case that converts to a counter. Exhibitors were enthusiastic about the combination of features: brilliant SEG (silicone edge gasket) graphics, tool free frame assembly and convenient transport.

If you were unable to join us, watch our short show video.

Or download the hand outs here.

For fresh new ideas for your trade show and event marketing program, visit our searchable database of display designs!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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Booth Design | Trade Shows

How to Use Lighting to Attract Your Trade Show Audience

by Gwen Parsons 24. July 2015 17:40

Ever wonder why humans are attracted to light? It’s actually an unconscious response mechanism rooted in instinct. Light enables us to see better which improves our ability to find food and shelter to survive. Our natural attraction to light is a key reason why LightWall backlit trade show displays and graphics are so powerful at drawing our attention. Unfortunately the expense and installation complexity often put them out of reach for many marketers….until now.

With the recent introduction of new LightWall backlit tension fabric displays, Nomadic has created a series of portable display solutions that are both easy on your wallet and easy to use.

This 20’ LightWall backlit display packs into just one RollOne Case, with a counter conversion, that ships UPS and FedEx!

Backlighting is Brilliant
Backlighting is the hottest trend in exhibit design. LightWall backlit trade show booths enchant, engage and energize audiences because they stand out in a crowded hall. Seamless edge-to-edge imagery lit by true white LEDs boosts overall graphic impact. These tradeshow displays can be backlit on both sides by simply connecting two frames back-to-back.

Assembly is Tool Free
It’s so easy, anyone can set up a LightWall backlit trade show booth:

  • Lights are pre-installed in the frame channel for protection during transit and speed set-up.
  • Frame sections glide together and tighten with thumb screws.
  • The SEG (silicone edge gasket) fabric graphic panel is pressed into the channel of the frame perimeter.
  • The liner attaches to the backside with Velcro™

Saves Money by Reducing Costs
LightWall backlit tradeshow displays help reduce your trade show marketing expenses 5 ways.

  • Nomadic’s custom tailored fabric graphics cost less than photomurals.
  • Fabric graphics are more durable and machine washable to last longer.
  • LED lights use less energy and last up to 10,000 hours.
  • LightWall backlit display ship in just one RollCase Case that converts into a counter.
  • Our RollOne Case ships UPS and FedEx.

Quality Guaranteed After-the-Sale
While many exhibitors are satisfied with the service they receive before and during the sale, yet Nomadic ensures customer needs will be met after-the-sale. Light module replacements easily snap into place if damaged in the field. Every LightWall backlit tension fabric display is backed by the industry’s best lifetime warranty.

Share the news that will Brighten your event marketing program:


is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


Serving Trade Show Exhibitors Means Going the Extra Mile

by Gwen Parsons 11. June 2015 17:42
Veterans of the trade show industry know to expect the unexpected. After forty years producing trade show displays, we’ve encountered our fair share of surprises.

In fact, back in 1992 we implemented the Nomadic LifeLine: the first 24/7 global emergency service hotline because customer problems often arose after business hours or on weekends when they needed it most. Today we manage to resolve Rescue 911 situations and still make it look easy.

The story below is just one example of what happens behind the scenes to solve a trade show exhibit problem. All company and client names have been withheld to protect participants’ anonymity.

Background The client purchased their Nomadic Display more than a year ago. Just prior to a recent show they ordered a couple of new graphics. The art files were received, printed and shipped to arrive for the show on time.

Friday 3:00pm Customer called in a panic because the new graphics were not fitting properly and delaying progress with setting-up the trade show exhibit. They needed replacement graphics by 8:00am the next morning. Worst of all, the show hall was at least 3 hours away.
3:25pm Our team immediately sprinted into action. Customer Service secured correct measurements from the client. Project Management created revised artwork specifications. The Graphics team resized the art files and prepared them for output.
3:50pm The revised artwork was sent to print. Meanwhile Customer Service continued to research transportation options to ship the replacement graphics for delivery by 8:00am the next morning.
4:45pm The graphics were delivered to the finishing dept.
5:30pm The graphics were delivered to the packing dept.

Customer Service was unable to find any shipping services that would guarantee delivery by 8:00am the next morning. Are you biting your nails yet?
5:45pm Like a comic book super hero, one Customer Service agent stepped up and volunteered to drive the replacement graphics to the show hall. That’s really going the extra mile!
12:00 The Customer Service agent texted the President to report the hand off to an amazed customer.
Saturday 8:00am The President made a follow-up call to the client who reported that the trade show exhibit set-up was almost complete and the new replacement graphics fit perfectly.
Monday 8:00am The President shared this story in a message to our employees “Needless to say you all went above and beyond late Friday afternoon and you did it without one complaint. Well done. For the efforts you all put in, every day, thank you!”

Being a leader means doing everything possible to make it right for your customer, no matter who’s at fault. We take pride in finding solutions to our customers’ toughest problems. After all, you know what they say…”the show must go on.”

What’s your latest 911 story?

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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Trade Shows

NEW! Envision Modular Trade Show Displays

by Gwen Parsons 29. May 2015 16:53

If you’re like many exhibitors – you want it all – great design, easy set-up, durability, compact portability…oh and don’t forget upgrade options. With Nomadic’s newest innovation, now you can have it all.

Envision trade show displays make a statement with ultra-sleek style.

A trade show display does more than just present a marketing message, it projects an image for your company. Envision trade show displays deliver first class style with ease. A ten foot Envision display packs complete with accessories into one portable case and sets up in minutes without tools.

Envision trade show displays offer more than exhibitors may expect at a cost less than they might imagine.

Envision trade show display features are generous:

    • A seamless SEG (silicon edge gasket) fabric graphic panel mounts edge-to-edge on a frame with for a crisp finish.

    • Choice of upgrades including halogen or LED spotlights, dimensional signage, monitors, a second graphic for double sided use and more.

    • Only Envision displays travel complete in an upright case that ships UPS and FedEx.

    • Nomadic stands behind every Envision display with a lifetime warranty.

    • A 10’ Envision display with a set of lights in a RollOne Case is available at special introductory pricing until August 31, 2015.

To learn more about why an Envision display will do good things for you and say good things about you; visit our new product page.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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Trade Shows

Optimize Your Trade Show Display with Technology

by Gwen Parsons 7. January 2015 11:29

Trade show displays today feature new technologies designed to help marketers attract, engage and deliver product information to attendees. The ever-growing pace at which new technologies are released presents many opportunities to maximize the results of your exhibit marketing program before, during and after every event. Among these potential benefits:

• Digital communications enable you to connect with prospects before your trade show. Online ads, email, and social media make an impression on your audience so they put you on their “must see” list at the event.

• Technology plays an important role engaging visitors during the show. From interactive games, electronic surveys and quizzes to audience triggered presentations, technology drives traffic.

• Technology can help you to demonstrate complex products using video or animations or touch screens in your trade show display.

• Recording contact details during the show is key to measuring your trade show results. Apps, bar code scanners and other technologies can make it faster for you to capture and qualify your visitors.

• Increasingly sophisticated tools make it easier to maintain contact with your prospects after the show so your company or product stays “top of mind” with prospects when they need what you offer.

To help illustrate some key ways in which technology may be applied your trade show marketing, we created this infographic. Download the graphic for your own use and feel free to share it with coworkers and colleagues. You may also publish it on your own website – so long as you do not alter the design.

If you opt to add our infographic to your site, for ease we have included an embed code at the end of this article. Simply copy it and paste it into your site to instantly display our image.

Share this Image On Your Site

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


Nomadic Display Hosts Networking Event with Tri-County Chamber of Commerce

by Gwen Parsons 10. October 2014 23:37

Nomadic Display — a leading producer of top-of-the-line custom modular and portable trade show displays hosted a Business After Hours Networking event for members of the Tri-County Chamber of Commerce in its Fairfield, New Jersey showroom on Thursday, October 9.

The opportunities presented by a face-to-face marketing event such as this one are invaluable. Chamber members were invited to enjoy refreshments, make new contacts, and network with like-minded professionals in the Tri-County area, ultimately setting the stage for real business growth. The more you learn about another person’s interests and experiences, the more that person will want to learn about yours.

Nomadic Display offered attendees a sampling of their most unique exhibit designs, some of which have served as the backdrop for high-profile primetime television programs.

At the end of the event, Nomadic Display held a door prize drawing. David Vnenchek of Placements Plus Service (left) receives his prize from Michael Hurley of Nomadic Display, a SignLine banner stand, valued at $480.

For help organizing your next business event, contact your Nomadic Display representative today.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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Set Design Displays | Trade Shows

Newest Exhibit Innovation from Nomadic Wins Two Awards at Exhibitor2014

by Gwen Parsons 16. April 2014 21:01

Exhibitor2014 is the trade show for trade show and corporate event marketing professionals. The 25th annual conference offered 160 education sessions, an expanded exhibition hall and an inaugural Awards Night.

We premiered our newest trade show exhibit innovation, the DesignLine® Wall System, with a trade show booth design that received rave reviews from attendees. Visitors reacted with delight to our brightly colored graphics and variety of lighting options including backlit walls, LED color changing downlights and whimsical accent lighting.

The exhibit was so well received we generated an increase of 65% more visitors.

Floor to ceiling fabric graphics featured face-to-face conversations about what marketers need from their exhibit partner. Exhibit marketers adapt their programs to meet the changes their business undergoes, often with limited resources. Our presentation was designed to illustrate how Nomadic helps exhibitors turn change into new opportunities with modular displays that adapt to fit a new use or situation.

This short animation illustrates how Nomadic trade show displays
adapt, expand and evolve to meet your changing business needs.

Many thanks to everyone who visited our trade show exhibit. If you were unable to be there, you may enjoy viewing this short video.


Exhibitor hosted a gala Awards Night to present 2014 awards for exhibition excellence to winners at a dinner and ceremony. The Walton County Tourist Development Council exhibit received not one but TWO awards! Designed by Zehnder and Synergy Design Group, we produced the custom modular exhibit with our new DesignLine Wall System. A juried panel selected it to receive the Best 10x10 exhibit award. By popular vote, it also received the People’s Choice award. Our sincerest thanks to everyone to voted!


Luz Lobos, President, Synergy Design Group
Pat Goeke, President, Nomadic Display

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


Nomadic Display Exhibits at EuroShop 2014

by Gwen Parsons 27. March 2014 21:14

EuroShop is the world’s largest retail trade fair and it is held every three years in Dusseldorf.  This year the show drew over 100,000 visitors from more than 100 countries. Attendees representing companies from new start-ups to global brands were there to view design trends and new solutions from shop fitting and visual merchandising to exhibitions.  Nomadic Display was one of more than 2,000 exhibitors this year. It was our tenth time as an exhibitor at EuroShop.

Best known as the company that invented the pop-up display, we created a trade show booth design to demonstrate to potential buyers how a popular modular display is suited to retail and trade show applications.

Compact and lightweight Nomadic portable displays are the easy way to deliver your message anywhere. From counters, kiosks, and banner stands to pop-ups our best selling trade show displays get attention as stand alone units or combined to form larger selling environments. 

Many thanks to everyone who visited our stand.  If you were unable to be there, you can view this short video:

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


Nomadic at NeoCon East

by Gwen Parsons 24. October 2013 02:17

Trends in trade show displays often reflect design trends from other industries  - architectural design, industrial design and interior design. So I recently found myself at NeoCon East, the premier design expo for commercial interiors where renowned architect and product designer, Michael Graves, was a keynote speaker. Attendees were welcomed onto a show floor carpeted in white. Many of the exhibitors also chose white carpet for their exhibit spaces.  Even the pipe and drape was white. The dramatically fresh effect made 250 exhibits appear to float on a cloud. Many exhibitors had fabric structures suspended overhead which further added to the weightless atmosphere.

trade show display

Trade shows are always a great place to meet up with customers and NeoCon was no exception.

trade show display

RFM Preferred Seating has owned their Nomadic displays for over 10 years.  RFM connected a 10’ Instand® curved model to a 10’ Instand Plus® flat model to create a vista-like backdrop for their colorful range of office chairs where visitors were invited to take a seat. When not out on the show circuit, Kevin Posch, Marketing and Sales Manager, loans them to other offices or has them “sit proudly” in RFM’s showroom.

trade show display

Unicor placed graphics on the rear of their Nomadic Instand® display and incorporated the wall into the office setting that was their exhibit. Unicor office furniture products are made in America by inmates confined within the Federal Bureau of Prisons.  DeLoran Lyles, Trade Show Coordinator, reported that their corporate management team was very positive about the show this year and plan to attend again next year.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


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Trade Shows

From Trade Show Displays to TV Set Designs All the World is a Stage

by Gwen Parsons 23. September 2013 23:32

Trade shows and television programs have a lot in common. Think about it. They both require advance planning and preparation, even rehearsals. Both depend on audio and visual communication to connect with their audience. Both involve face-to-face interaction. And both use Nomadic displays to stage their program!

Most recently producers at Intereconomía TV called on Nomadic Display Espana to design and build the tv set design for their program, Noche de Boxeo, or Boxing Night. Noche de Boxeo was created to offer the best live boxing broadcasts. 

For a first class program producers envisioned a striking tv studio set design for commentators that would portray a premium quality experience for tv viewers. In addition, the show is scheduled between two other live broadcasts in the same tv studio set so it had to be installed quickly. Nomadic built ten foot tall Instand pop up frames and covered them with colossal photo graphics of boxing images. Frames were arranged in an L shaped wall to allow television cameras to shoot the hosts and panel from two open sides. Not only was the set-up remarkably fast, but it was also far more cost effective than standard television sets.

The program captured the channels’ top slot for audience viewership and is a big hit in Spain racking up over 7,000 likes on Facebook. Professional boxers were among the commentators on the debut program including Javier Castillejo, considered to be the best Spanish boxer in history. Beatriz Pino, who is the host of the program is the first woman in Spain to direct a boxing program. Recent broadcasts included matches from Chicago and Atlantic City.

This wasn’t Nomadic’s first television rodeo. We’ve designed tv studio sets for NFL and Fox Network sportscasts. Often transported from stadium to stadium, their set designs needed to be easy to assemble and durable. So Nomadic created custom back drops with network brand graphics printed on durable tension fabrics that look great and stand up to rigorous use.

Sports television sets like these join other tv set designs Nomadic has produced for entertainment television broadcasts. They include American Idol, America's Got Talent, Britain's Got Talent, and X Factor as well as cable tv talk show set designs.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.