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Nomadic Instand® Pops Up in all the Right Places

by Gwen Parsons 31. October 2013 00:41
As a leader in independent mobile advertising, Millennial Media exhibits at several trade shows annually. To showcase their leadership position, Millennial took their Nomadic Instand® to the Hyatt Regency where they were the gold event sponsor of the fifth annual Baltimore AdWeek Marketing Conference.  I had the good fortune to meet Suzanne Shaw, Director of Marketing and Business Development, welcoming the advertising community at the entrance to the two-day marketing event which is pr... [More]

Nomadic at NeoCon East

by Gwen Parsons 24. October 2013 02:17
Trends in trade show displays often reflect design trends from other industries  - architectural design, industrial design and interior design. So I recently found myself at NeoCon East, the premier design expo for commercial interiors where renowned architect and product designer, Michael Graves, was a keynote speaker. Attendees were welcomed onto a show floor carpeted in white. Many of the exhibitors also chose white carpet for their exhibit spaces.  Even the pipe and drape was white... [More]

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Trade Shows

Five Tips for International Exhibiting

by Gwen Parsons 10. October 2013 17:48
International exhibitions can present new and different challenges. Aside from the logistics there are also cultural differences to consider. To put your best foot forward at trade shows, it’s important to be informed before you travel abroad.1. Think Global, Act LocalWhile English may be considered a universal language, you may benefit from having a translator present in your trade show exhibit or exhibition stand. Although many business men and women converse in English, it’s impor... [More]