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How to Get the Conversation Started with Attendees

by Gwen Parsons 28. May 2013 18:52
All too often trade show booth staff don’t know how to engage attendees as they come down the aisle. They watch attendees walk by their trade show display, afraid to approach them because they are unsure of what to say or fear bothering them.  While some attendees will stop, what about the ones that don’t?  You're there to meet with attendees, so you need to get the conversation ball rolling. First recognize that no one wants to interrupt trade show staff on their phon... [More]

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Trade Show Tips

Nomadic Meeting Business Owner Needs at Small Business Expo

by Gwen Parsons 21. May 2013 19:08
Last week Nomadic Display participated in the Small Business Expo at Pier 12. The show is designed as one day event to best accommodate small business owners that don’t have time to be away from the office.  Packed with value each free registration for attendees included a keynote presentation, workshops, speed networking, a show floor featuring hundreds of exhibitors, Shark Tank casting, and even an after party!  With an impressive turn out and over 6,700 people who liked the ev... [More]

How to Prepare Your Trade Show Staff

by Gwen Parsons 15. May 2013 16:26
Alexander Graham Bell said “Before anything else, preparation is the key to success.”  So we asked Margit Weisgal – industry veteran, Certified Manager of Exhibits and past President/CEO of the Trade Show Exhibitors Association – to share her tips on how to prepare your booth staff to succeed on the show floor. You have a kick-ass trade show display, targeted graphics, and a brilliant promotion plan to attract visitors. You’re ready for the show, right? Well, a... [More]

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Trade Show Tips

5 Ways to Make the Most of Your Inline Trade Show Display

by Gwen Parsons 7. May 2013 18:57
Trade shows are investment of your time and money but well worth it when the end result is making a great impression on your clients and prospective buyers. Luckily, there are ways to do this even with a smaller footprint - here are five of our favorite tips. 1. Keep it clean and bold. Less really is more, especially with smaller exhibit spaces. A display with too much going on looks cluttered. Work with your exhibit designer to blend bold graphics with your products and digital media so the... [More]

What Attendees Want From Your Trade Show Staff

by Gwen Parsons 2. May 2013 20:55
A show executive recently shared with me that one of the biggest issues expressed by attendees is their disappointment in the staff manning the booth.  Many shows sponsor Best of Show awards which made me wonder about the criteria judges are given to evaluate trade show staffing.  Here are the top criteria from the judging forms I reviewed and pointers for how you can meet or exceed attendee expectations on the show floor: 1.    Is there adequate staff coverage? The simp... [More]

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Trade Show Tips