29. March 2013 01:52
Last week’s Exhibitor2013 show was a BIG hit – bigger show floor, new education sessions and more attendees preparing to invest in their trade show marketing programs. The show floor buzzed with activity and high spirited attendees. Visitors were stopped in their tracks by artist Zach Trenholm finger sketching avatars on his iPad in our booth and lined up to watch on a large monitor.
While attendees awaited their turn for a sitting, they were invited to watch a s... [More]
13. March 2013 22:11
PR is a great tool for calling attention to your trade show presence—as well as your products and services. Here are a few tips from our guest blogger, PR professional Lisa Goell Sinicki, on how to maximize your pre-show publicity.
1. Send your press releases to the right list. There are lots of services that you can use to generate huge lists of potentially interested journalists. However, everyone else is using those same lists too. As a result, journalists are over-run by news, most of... [More]
5. March 2013 03:03
1.Target attendees! Rent the attendee email list from show management or have them broadcast your message to attendees for you. Because people are already planning to attend, you don’t need to convince them to come to the show. Instead, your message should focus on getting them to visit your trade show display. Target the companies you want to reach and omit the ones you don’t as competitors.
2. Start with a snappy subject line! It’s often the determini... [More]