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Four Displays in One! Making Your Trade Show Booth More Cost-Effective

by Gwen Parsons 29. January 2013 21:02
In a sea of trade show booths, we know how important it is to make the best first impression you possibly can. Visitors are constantly being
 bombarded with visuals as they walk through a trade show venue, so you
 want to do your best to make sure yours is the display that catches their 
eye. To help you do just that we're pleased to announce our new line of innovative fabric display solutions, Inspire. One of the most attractive features of the 
Inspire series is its convertibility. The ca... [More]

Trade Show Inspiration from Vincent Van Gogh

by Gwen Parsons 16. January 2013 21:17
Vincent Van Gogh said “I dream my painting and I paint my dream.” Exhibitors dream their program and then create it, too. At a trade show your goal is to reach your target audience. Your advertising campaign, exhibit design and promotional strategies should work together to inspire your audience to visit you and learn about what you can do for them. Simple? Not so much, which is why exhibitors depend on internal and external resources to write, photograph, design, fabricate, and ... [More]

How Will the Fiscal Cliff Affect Your Trade Show Budget This Year?

by Gwen Parsons 10. January 2013 03:15
Although a last-minute deal was reached to avoid the Fiscal Cliff, many of the details remain to be seen, particularly at the level of individuals and privately-owned businesses. With some major decisions still to be made by policymakers in the spring, many question marks remain and the future is anything but certain. In short, this means that when it comes to budgets, marketers will continue to be challenged to invest wisely. Exhibitions will continue to compete with other marketing channels f... [More]