19. December 2012 23:19
In a recent conversation on LinkedIn, a Marketing Manager asked if anyone could suggest a good company or website to purchase a 10 foot pop-up exhibit. She got over 30 replies. One supplier suggested that they try out at least four different pop-up brands to determine their strengths and weaknesses, citing the fact that many have different warranties. The supplier suggested that the Marketing Manager also find out the history and repair processes for a variety of stands because some are easie... [More]
12. December 2012 23:24
Since business to business exhibitions represent the largest share of the average marketing budget, you’ll need to plan carefully for the shows you want to participate in next year. Consider these five steps:
1. Review your 2012 trade show marketing expense categories and make a note of anything you want to do differently in 2013.
2. Compare your 2012 expense categories to those of other companies that exhibit. The Center for Exhibition Industry Research (CEIR) upda... [More]
5. December 2012 02:51
According to the Center for Exhibition Industry Research (CEIR), the average exhibitor invests 39% of their annual marketing budget on trade shows and events. But there's a lot of frustration around how to demonstrate results from that investment. Part of this no doubt has to do with the fact that – according to a study from CEIR - most companies do not have a tracking system in place to monitor the performance of their events which directly affects their ability to measure ROI.
You'll ... [More]