22. November 2011 18:14
According to recent studies, giveaways trigger what researchers call the reciprocity effect--the conditioned cultural response to return the kindness of a gift--which can manifest itself in better response rates, repeat business, and powerful referrals. So, you don’t want any ordinary “trick or treat” freebie, you want a giveaway that is EXTRA ordinary. And PS, you don’t have to break the bank when you’re budgeting to come up with some cool swag for next year. But... [More]
17. November 2011 18:16
Lights, Camera, Action!!We talked before about how to use video on the show floor and the steps to take before launching your brand in the limelight. Once you get on the show floor, video gear in hand, below are show smart video production tips from experts. Remember, your video doesn’t have to be perfectly polished to go viral.
FIRST: The video production 411Video is the perfect platform to secure a product testimonial at a trade show and communicate complex ideas. Generall... [More]
9. November 2011 18:22
Susan Friedman, the Trade Show Coach, is our featured guest blogger this week. She's an industry think tank, author and trainer. Susan helps companies worldwide get the most out of attending trade shows and industry events. The Trade Show Coach is known in the industry for designing and implementing strategies for show organizers and exhibitors who want to retain and grow their customer base. Enjoy the read!
Trade show attendees look ordinary enough -- but they have TOP secret age... [More]
2. November 2011 19:13
Savvy marketers are grabbing attention and building brand awareness by "raising the roof" on their trade show displays. From our design studio through to the factory floor we've seen a dramatic increase in demand for overhead hanging signs in variety of organic and geometric shapes.
How Fabric Displays Can Save You Money…Fabric displays demand attention on the show floor yet they’re compact, lightweight and easy to assemble so you save on storage, transportation, drayage and labo... [More]