21. September 2011 18:07
A printed photo strip with Facebook account information promoting the event: EA PlayTrade show attendees love trade show giveaways. Your job is to make your giveaway stand apart from the rest, deliver value to the recipient and work as a living PR piece for your brand. If you need a unique and effective marketing tool on the show floor that’ll create buzz and attract more visitors to your trade show display, consider photo booths. What makes a photo souvenir special is th... [More]
14. September 2011 18:54
Today our featured post is by industry veteran - Bob Milam, aka "Tradeshowbob". Read on to get his insight on how less can be more.....
The factors that are most critical to your success as an exhibitor are not always what many folks spend a lot of their time worrying about. Contrary to popular belief, these four "myths" aren’t "mission critical" to your Show Smart success. Exhibitors have agonized and obsessed over them for years and years AND will continue to do so, but if y... [More]
8. September 2011 18:41
The Center for Exhibition Industry Research (CEIR) recently released its much anticipated semiannual industry metrics that confirm four consecutive quarters of growth - - an impressive rebound for the trade show industry which is positive news for us all. So we thought we'd fill you in on some highlights from this all encompassing report.
The Tradeshow Industry is Beating the US EconomyAccording to CEIR, the exhibition industry gained 4.4% in the second half of 2010 and 2.4% in the first half... [More]