31. August 2011 18:55
Susan Friedman, the Trade Show Coach, is our featured guest blogger. She's an industry think tank, author and trainer. Susan helps companies worldwide get the most out of attending trade shows and industry events. The Trade Show Coach is known in the industry for designing and implementing strategies for show organizers and exhibitors who want to retain and grow their customer base. Enjoy the read!
Have you ever thought that approaching a trade show is like exploring for hidden trea... [More]
24. August 2011 18:08
Back by popular demand is Part II of our post, 10 Ways To Cause a Speed Bump At Your Trade Show Booth. We’ve gathered essential “intel” and have listed the latest tactics your colleagues are using to AMPLIFY their booth traffic and get the results they want. So, kick your promotional efforts into overdrive with these Show Smart tips:
1) Enliven Your Booth StaffVideo badges were all the hype at the 2011 Consumer Electronics Show. Now savvy Exhibit Marketers everywhere a... [More]
17. August 2011 18:02
For over 250 years Douwe Egberts, a Sara Lee Company, has been a name synonymous with exceptional coffee. Douwe Egberts is one of the leading coffee roasters in the world and a major supplier of coffee systems and accessories for the workplace. So it’s no surprise that they have the #1 market share in 9 out of 13 countries in Europe.
Douwe Egberts has recently made a return to trade shows and are owners of Nomadic's legendary Instand® displays. They wanted to launch their n... [More]
10. August 2011 18:07
Our client, Louisiana Seafood uses Gourmet cooking demonstrations to drive booth trafficSeveral of your peers recently chimed in on LinkedIn’s Trade Show Exhibitors Association group (TSEA) about innovative ways to drive booth traffic. Whether you have an island or inline display, here are some unique tips to send your promotional efforts into overdrive:
1) Let Them Eat CakeA client of ours took an oven to an event and baked branded (yes branded) cookies in their booth. Smell ... [More]
2. August 2011 20:42
The use of social media marketing in conjunction with face-to-face events continues to rise. According to the International Association of Exhibitions and Events, 70% of exhibit and event marketers are using social media as a real time promotional tool; this explosive growth rate has prompted us to prepare another in our series of Special Reports and we'd like to get your input on this hot topic. Please take our quick 10 question survey. The first 10 survey con... [More]