27. January 2010 02:05
According to trade show research, live presentations are the third most important reason people remember a display stand, after display size and product interest. Any form of live presentation, for example, a staged product demonstration, theatrical skit, magician, game show, choreography, video, audio, robots or singers, can attract a throng of visitors to your stand. The key to success is using this powerful promotional tool as an integral part of your marketing plan to appropriately communica... [More]
22. January 2010 00:45
1. Determine how trade shows can strengthen your present marketing strategy
Do you want to:
Increase existing products/services in existing markets?
Introduce new products/services into existing markets?
Introduce existing products/services into new markets?
Introduce new products/services into new markets?
2. Set measurable and realistic goals
Know what you expect from a show. Set realistic and measurable goals. Write them down and share them with your exhibiting team. Decide... [More]
21. January 2010 01:50
Experiential marketing is a very powerful tool to win brand loyalty. It provides
customers an opportunity to engage and interact with brands, products, and services
in sensory ways that in turn provides information. The success comes from the
fact that personal experiences help people connect to a brand and make intelligent
and informed purchasing decisions by experiencing the benefits for themselves.
At Nomadic we see the huge benefit
of face-to-face marketing and our experience in Tr... [More]
20. January 2010 01:12
exhibitors have encountered a one-time need to rent a display yet many
companies prefer the freedom of renting a new display design
year-after-year. If you want the flexibility to change your annual
presentation at every event, want unlimited design options that keep
pace with your business needs, and to control costs by eliminating
ownership expenses, then you should consider a custom rental solution.
Companies like these have chosen to rent a custom display from Nomadic for sever... [More]
16. January 2010 00:04
To have great graphics, you have to have visible graphics. Even the best design
in the world won’t work if no one can see it. There are two primary considerations
that relate to visibility: Size and Placement
Size covers the physical dimensions
of your graphic, any copy and images used in it, and proportion to the exhibit as a whole. For example, a graphic the size of a standard postcard will be
lost in a standard-sized display
booth. An extreme example perhaps, but yet
one you’l... [More]
15. January 2010 00:37
Make a large presence for a small price with our latest 20' display design.
The Turnkey price for this attractive custom
portable display, graphics included, is only $10,768,
a bargain for a display
of this size. You get the reliability and quality product
you expect from Nomadic Display, plus the industry's
best lifetime warranty.
Sculpted Accent Fins
Integrated A/V Workstation
Large Format Tension Fabric Graphics
Two Free-Standing FlexCounters
13. January 2010 21:02
exhibitors are planning their 2010 trade show and event programs. The
Center for Exhibition Industry Research released 3 new studies recently
that may influence your plans - - here are the highlights.
Marketers truly value exhibiting at B2B events and anticipate participating in the same number of events in 2010.
The average booth size in 2009 was 555 sq ft and exhibitors anticipate their booth size will remain consistent in 2010.
relations, new leads and brand/product aw... [More]
13. January 2010 00:08
American Idol season 9 begins tonight and once again Nomadic is going to make
an appearance in the auditions. That’s right. As you are watching the auditions
pay attention to the booth behind the contestants. We may not be doing the
singing but we are in the room trying not to quiver at those off-key notes.
This pop television phenomenon has been a client of ours since 2002. Idol
chose our Nomadic Instand to use as a backdrop behind contestants and judges
for their nationwide audition... [More]
12. January 2010 01:23
Marketing in a challenging economy requires
a combination of planning for cost efficiencies, promoting your presence effectively
and following through with the contacts you’ve made. Getting the most out of
your trade show marketing programs requires that you make smarter decisions. These
tips could help your company show smart and stand apart.
1. Set measurable goals.
your goals straightforward and realistic to achieve. As you set objectives, determine
how you will measure them ... [More]
9. January 2010 00:02
“Our new Nomadic exhibit gave us a higher level of functionality than our previous island exhibit."
-Doug Vanderkolk, VP Sales and Marketing, Safeguards Technology, LLC
Client Safeguards Technology LLC, a subsidiary of Itochu (ITOCY), is a global Fortune 500 company, which has been providing security technology products for over 25 years. They specialize in perimeter security for industrial and government facilities and projects. Client Need An open and spacious exhibit that effect... [More]