17. December 2009 00:43
If you’re considering prime positions at a show you want to attend, these
are normally allocated to previous exhibitors who re-book at the show. Popular
shows will have high demand for preferred positions. Ironically, spending power
may have little impact, if there is no room to accommodate you.
The position you choose will help you achieve your show objectives. The middle
of the show floor is the best place to be if you want to be in the thick of
things and see lots of people. The fr... [More]
15. December 2009 21:21
Our commitment to dynamic and revolutionary exhibit designs has paved way for more options and more possibilities for smaller spaces. Give your brand a bigger presence with our latest innovation called Foundation. It’s a breakthrough solution that blends Instand systems with our new line of upscale accessories, to create exhibit designs that are redefining custom portable displays. Fresh and innovative, Foundation is “the” custom portable solution for exhibitors with budget constraints that wan... [More]
15. December 2009 01:05
Marketers use the results of market research to understand the needs of their customers and marketplace, enabling them to create strategies and business plans that ultimately sell people what they want to buy.The exhibition environment is a fantastic place to conduct any type of research. As a starting point, we all know a show gives you a snapshot of what’s going on in your marketplace because you get a clear feeling of the mood everyone is in – an exhibition is a marketplace coming together.I... [More]
10. December 2009 01:25
Do you want to achieve a fresh, custom look without the custom costs? Or do you want to maintain your company’s cutting-edge image as your company cuts corners to remain competitive in the market? If you answer “yes” to any of the questions, custom modular exhibits are the way to go. Over the years, innovations in design and engineering have made it possible to produce a custom modular display that rivals any traditional custom-built booth. Custom modular displays, are in fact,... [More]
8. December 2009 22:35
the right show to attend can make a big difference to your success
level, qualified leads and sales—versus spending money, time and energy
with no return. 6. Consider locationTake geographical location into consideration. Usually 40-60% of attendees come from a 200- mile radius of the show location. Consider your distribution area and target audience.7. Consider timingWhat other events are scheduled for the same time as the show and will they impact attendance?8. Evaluate opportunit... [More]
7. December 2009 20:36
Selecting the right show to attend can make a big difference to your success level, qualified leads and sales—versus spending money, time and energy with no return.
Ask Questions The first questions you should be asking are "who do you want to reach at the show?" and "what do you want to have happen?"
Identify ShowsThere are two groups of shows you should be evaluating: the shows you are presently attending, and the shows you want to consider for future participation. Who ... [More]
3. December 2009 01:59
According to recent trade show industry research, the average attendee spends less than a day at an event. During that time, there are literally hundreds of exhibits, each vying for the most precious commodity going: the attendee’s time and attention. From high-tech interactive displays to scantily-clad models working the show floor, there are countless vivid stimuli to catch the eye, entice the ear, or even tantalize the nose.
In this highly competitive environment, you have approximatel... [More]
1. December 2009 23:37
Graphic designers and artists spend years and years studying the many dispa rate elements that go into creating a great graphic. While we could certainly use the rest of this space sharing just a fraction of what they know, we’ll simply touch upon a few highlights.A great graphic is first and foremost a communication tool. It attracts attention and conveys your message clearly and concisely. Ideally, your trade show graphic is easy to read, and will appeal to your target audience’s interest and ... [More]