Having the right tools: Before organizing a booth for a convention, there are a number of trade show display products that should always be on hand. Most of the exhibition display equipment should be installed within the booth area, while personnel can carry items like business cards and fliers around the width and breath of the show floor itself. Some trade show display products may be more pertinent to certain company booths than others, but all should be considered by booth organizers before packing up to go.
Essential list of Trade Show Display Products: Aside from emergency supplies of duct tape, screwdrivers and band-aids, there is certain exhibition display equipment that must be brought along in order to make sure the trade show experience is valuable and effective. Of course, colorful and informative advertising signs, stands, and video presentations are incredibly important to capture the wandering eye and establish a unique company personality amidst the hustle and bustle of all other booths. Demonstrations and cross-section dioramas of how it works are also very effective trade show display products to introduce new customers to all the functions of each product.
Customer polling is one dependable trade show display product that many organizations install in their booths with an on-site research system. One of the most reliable trade show display products are kiosk survey systems, which allow visitors to walk up and volunteer their information and opinions on a company’s products and services. Often times, kiosks include scanning systems capable of downloading valuable demographic information from visitor badges, just in case they are willing to offer this information in exchange for the chance to enter raffles or prize-winning drawings.
Fun and games. Including trade show games is a good way to increase visitors to one’s booth, encourage people to hang around and ask questions about the product at hand. The goal of most trade shows and conventions is to get people to pay attention to the products and advertising points of these items. By offering the chance to become an interactive member of a game, you can be assured that visitors will enjoy their visit and associate your product with fun in the future.
Onlookers are also more likely to stop whatever they are doing and gravitate toward a group having a fun time. No matter what the situation, it is human nature to a stir of excitement amongst a large number of people. However, it is up to the organizer of your booth to choose which trade show games will bring about this fun and attractive energy and attract the eyes and ears of those walking by.
Trade show games are also effective tools to capture demographic data worthy of qualifying leads. One company used a link system whereby visitors swiped their badges into the computer (including names and other demographic information) before sitting down to play a game and, hopefully, win prizes. This game was carefully designed with a number of qualifying questions that, once answered, allowed the trade booth personnel to understand their audience’s particular marketing value.
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