Exhibitors Take Their Brands Sky High With Suspended Fabric Displays
Saavy marketers are grabbing attention and building brand awareness by "raising the roof" on their trade show display. From our design studio through to the factory floor we've seen a dramatic increase in demand for overhead hanging signs in variety of organic and geometric shapes.
Vince Alberta, VP of The Las Vegas Convention Center and Visitors Authority, has reported a recent surge in suspended fabric signs as compared to years past due to their proven ability to drive brand exposure at trade shows.
For Rent Media Solutions, Lallemand Ethanol Technology and Ferring Pharmaceuticals are just a few of the innovative companies that took their brands sky high.
For RentAt NAA 2011
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LallemandIntl. Fuel Ethanol Expo
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Ferring PharmaceuticalsAAOS 2011
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Nomadic fabric structures are affordably priced and affordable to own. Since they are compact and light weight, the cost to ship and store hanging signs is very low. You can even rent a hanging sign to add to your existing display. Click here to see just how affordable hanging fabric signs can be.
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Think: "Inside The Booth"... To Outperform Your Competition
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In order to out show your competition, you need your trade show booth to work harder for you than ever. Part of driving quality traffic to your trade show booth and enhancing attendee experience is through engaging ALL 5 senses. Look no further than INside your booth to OUTperform even your toughest competition. Check out how Louisiana Seafood blows their competition out of the water by appealing to their customer’s five senses.
In the wake of Hurricane Katrina and the BP Oil Spill, Louisiana Seafood, a State Commodity Board, was established to represent the local seafood community. They received Federal grant money to restore the local economy by promoting seafood from the Cajun Country to buyers nationwide.
Louisiana Seafood wanted to communicate their new campaign initiatives through a contemporary, fresh look. To make a greater impact on the show floor, Louisiana Seafood grew from a 20’ graphic backwall to a 50’ island display. They wanted a creative new trade show display to unveil at the highly esteemed International Boston Seafood Show. Their new display solution needed to accommodate in-booth cooking demonstrations by gourmet chefs, refrigerated product display and plenty of lockable storage.
Louisiana Seafood contacted Synergy Design of New Orleans who recommended a one-of-a-kind display solution to blow their competition out of the water. Synergy partnered with Nomadic to produce a vibrant trade show display that would spotlight Louisiana Seafood’s brand and promote their superior quality seafood products.
Louisiana seals the deal with sight, smell and taste...
Radiant backlit fabric graphics drew audiences in from the show floor. As attendees approached the Louisiana Seafood booth, they were greeted with the lively aroma of freshly cooked seafood and were lined up from all avenues to savor the taste of the Bayou.
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Engaging visitors’ hearing and touch to making a final lasting impression...
Wide screen monitors were mounted on all sides of the trade show booth with looping promotional video of Louisiana's ongoing campaigns. Louisiana Seafood representatives manned areas devoted to each seafood species where they were able to engage with key buyers in a comfortable setting.
Louisiana Seafood was able to showcase their seafood products (raw and cooked) in a unique selling environment that kept attendees coming back for more. Louisiana Seafood raved about record booth traffic, an increase in leads, more trade media coverage and encouraging feedback from their clients.
"...we were able to feature more products, interact with more buyers, gather more leads and make the splash we wanted" – Rene LeBreton, Executive Director, Louisiana Seafood Board
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Nomadic Launches a New Streamlined Website Design to Better Serve Exhibitors
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If you haven’t had a chance to stop by our website, we recently unveiled our sleek and modern new site design that is aimed at improving visitor experience through new resources and expanded content combined with “one click” navigation.
Our highly organized website provides event marketers with a comprehensive set of tools to aid them in the decision making processes that drive their face-to-face event programs:
- Our new Client Portfolio features hundred of display photos, many with narratives of peer experiences, which may be filtered for viewing convenience by industry or application.
- Our Display Design section not only shows price ranges, for budget purchases, but now has detailed descriptions and product specifications.
- Exhibitors will find our Resource Library offers our latest newsletters, educational guides, a searchable directory of events, quick tip sheets, and other innovative tools.
- Expanded drop down menus, left column navigation, site wide search functionality, and breadcrumbs for rapid back linking enable visitors to locate the information they want with ease.
So, cruise on over to our new site now and see for yourself.
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Every Exhibitors "Must Have" Guide on Social Media for Trade Shows And Events
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As a valued subscriber to our seasonal newsletter, we invite you to be the first to download our newest social media ebook; "Tune in Turn on and Take off with Social Media For Trade Shows and Events." In our comprehensive guide you’ll find:
- Step-by-step instructions for boosting booth traffic
- Expert posting techniques to maximize your brand exposure at live events
- Effective social strategies for post show follow up
- Metrics to measure your social marketing footprint at events
And more!
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Let Our Team Help You KICK Some BOOTH!
Want to make sure your booth has all its bells and whistles for prime buying season? Sign up now to receive a complimentary trade show booth evaluation from one of our veteran Display Consultants and you’ll be on your way to Show Smart Stardom
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Register Here! >>
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Thank You!
To the hundreds of people that responded to our call on behalf of the Center for Exhibition Industry Research, we want to thank you for your participation in their landmark study on the Changing Environment of Exhibitions. Participants will receive a copy of the results soon.
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