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  In this Issue   _Benefits of Custom Modular Exhibits
  Benefits of Custom Modular Exhibits
2008 Teddy Awards
Nomadic in the News
Industry Trend
Pajama Drive Update

 

More exhibitor from Europe at German trade fairs

Economic challenges require marketers to be creative about optimizing their budgets. So Nomadic chose Exhibitor2009 to educate attendees on ways we can help exhibitors reduce expenses without jeopardizing program effectiveness.  Our live presentation merged the questions from Exhibitor Magazine’s 2009 Budget and Trend Forecast, featured in the March issue, with solutions to fit virtually every audience member.

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I. Custom Display Impact with a Lower Cost of Ownership

Custom modular displays continue to grow in popularity in part due to innovations that enable us to produce designs that rival traditional custom-built exhibits. But equally important are the significant benefits exhibitors enjoy including lower ownership costs and scalability which directly impact their return on investment. Custom modular displays are made of lighter weight materials and can be packed into fewer cases, resulting in lower shipping and drayage rates.  And replacing system components is far less expensive than custom-built components.  While individual results may vary depending on your specific design, we recently compared Nomadic’s average operational and ownership costs to those of the average custom-built display using industry published data sources:

20 x 20 Exhibit - 4 shows in 1 Year Avg. Custom Nomadic Modular
Design & Fabrication $68,400 $60,000
Operational Expenses:    
Transportation $56,000 $24,000
Drayage $16,200 $10,800
Installation and dismantle $16,200 $14,800
Annual Management:    
Return inspections $1,400 $1,000
Maintenance $8,800 $900
Storage $2,850 $3,000
Total ownership cost per year $169,850 $114,500
Total annual savings using a Nomadic modular   $55,350
% of annual ownership savings   33%
Sources: 2008 EDPA Economic Survey;Exhibitor Magazine, Sep 2008

Read about AAA’s success with their Nomadic custom modular >>>

II. Elevate Your Presentation with a Custom Portable Solution

Foundation for Instand® is “the” new and innovative solution for exhibitors that want a fresh look and all the savings benefits of a lightweight portable exhibit in a customized presentation.  Foundation offers the ultimate in style and flexibility to easily and economically change out or re-arrange functional needs from show-to-show. 

Foundation is an ingenious riser that integrates Instand systems with a new line of upscale accessory options to create display designs that are redefining custom portables.

TELUS Tour for the Cure

The base is comprised of sections that easily interlock without tools.  Accessories mount anywhere along its built-in front rail.  Choose from monitors up to 32”, counters with logo-engraved tops, backlighting, lockable storage, shelves to display products, dispensers for literature, profile headers and layered fins to bring branded messages to life with dimension. 

This unit packs to ship in four rotationally molded cases that ship UPS or FedEx. 

Download new product information >>>>

 

III. Commitment-free Custom Tailored Displays

It's easy to understand why the demand for exhibit rentals is growing even during a recession.  Exhibitors can enjoy their customized presentation at a fraction of its purchase price – saving 70-75% on average.  Renting also eliminates the associated costs of ownership such as storage, “pull & prep” aka handling, maintenance, refurbishment, insurance, taxes and eventually disposal. Why commit to a specific size, floor plan or design, when rental exhibits offer build-to-suit flexibility from show-to-show!

In response to increased demand, Nomadic doubled the size of its Las Vegas facility and expanded its inventory by 30% to better serve its customers with a wider range of designs. Nomadic offers a complete turnkey service for everything from display rentals and graphics to transportation and I&D services.  Nomadic offers exhibitors free delivery, free labor supervision and free consignment for all Las Vegas events.

TELUS Tour for the Cure

Learn more about how one of our clients made exhibit rentals work for them >>>

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IV. Stretching Budgets with a FREE Display

Nothing could help stretch a marketing budget further than a free display. So we decided to give one lucky member of the audience at each live presentation a FREE SignLine banner stand valued at $160 and a coupon for a fabric printed graphic. Congratulations to the winners:

DAN ANDERSON MARCOM ISLAND
AMY BAUM VITALSMARTS
BRIAN BISHOP A & E GROUP
CHRIS BOMBARGER NATIONAL INSTRUMENTS
SUSIE BROCKMAN AMETEK
DEBORAH GREEN DESTINATION MEDIA
STEPHANIE HEACOCK BARD PERIPHERAL VASCULAR
CATHI HOWARTER QUOVA, INC
DON KEITH IT STARTS WITH ME EMPLOYEE HEALTH
CHRISTINE LANING 746 TS/TGGS
ZENAIDA LUCIANO VARIAN MEDICAL SYSTEMS
KEVIN MAGNER ECOLOGY AND ENVIRONMENT, INC.
BRAD MONTGOMERY ACCUFORM SIGNS
MARGO ROMANOWSKI NEW ENGLAND SUBARU CLUB
MATT SANTELLI BLUESTONE ENVIRONMENTS
NATALIE SHELTON MIDLAND DEVELOPMENT CORP.
PAMELA SILVER ROCKWELL COLLINS
DEA SIMS PROMO DEPOT MATCHPOINT
MELISSA WELCH WALGREENS HEALTH SERVICES
  2008 Teddy Awards

A Celebration of 21 Years of Design Excellence

The winners of the 21st Annual Teddy Awards were announced in Las Vegas in conjunction with Exhibitor2009

Named in honor of Theodore Zeigler, inventor of pop-up technology and founder of Nomadic Display, the annual Teddy Awards honor the finest achievement in Nomadic display designs from around the world.  Distribution partners and exhibitors receive a crystal trophy to commemorate their accomplishment.

Check out this year’s winning designs here >>>

TELUS Tour for the Cure

  Nomadic in the News

American Idol and Nomadic on their 7th year together

It’s a new season on American Idol and Nomadic is proud to be a part of this pop television phenomenon since 2002. Idol has been using Nomadic Instand displays as backdrops behind contestants and judges for their nationwide audition and on-air programs for 7th years.

Nomadic Display was interviewed by the Fox network station in Washington DC. 

View the interview on YouTube>>>>

TELUS Tour for the Cure

Instand is also the backdrop of choice for the producers of other talent focused television programming including America’s Got Talent , Britain's Got Talent, and the X Factor in the UK.

  Industry Trend

Stay the course to reap future rewards

Trade shows and exhibitions are more important than ever during challenging economic times. In fact, according to a series of recent reports from the Center for Exhibition Industry Research (CEIR), exhibitions attract new prospects with buying influence at an average of half the cost of other methods.

Download key reports >>>>

TELUS Tour for the Cure

  Pajama Drive Update

Thanks to ALL of You

Nomadic collected over 100 pairs of new pajamas for the Shade Tree Shelter in Las Vegas at Exhibitor 2009; the shelter serves over 3,000 homeless and abused women and children each year.  Women often arrive at the shelter with nothing but the clothes on their backs.  A brand new pair of pajamas is a small luxury that goes beyond serving a practical need to help restore the women’s sense of security and self-worth.

This was the second Nomadic sponsored drive designed to give back to women of the city so vital to our industry.  As a woman-owned company, Nomadic has always helped organizations that assist women and families. Ms. Kelly Sargent, President of Brainstorm Marketing and a Nomadic distributor, is the founder of Helen’s Pajama Party to Protect Women. Kelly has organized the collection of over 3,000 sets of new pajamas for shelters throughout Iowa.

Green Exhibiting

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