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Industry Trend


Exhibit Rentals
Are you a first-time exhibitor?
  Or does your company have multiple events occurring around the same time?  If so, you're not alone.  In fact, some sources believe these situations have contributed to the significant increase in the popularity of exhibit rentals.  They even claim that 70% of exhibit rentals are to first-time exhibitors who want a customized presentation without having to commit to, or invest in, a specific format too soon. 

Exhibit rentals can also work for you. Know what our clients have to say about our Nomadic Rentals.



Industry Tip
 

Go large
Impress. Attract. Influence.
These are three critical verbs that define any marketing strategy at the show floor. However, it’s always “Impress” that proves to be a hurdle for a lot of exhibitors in the initial phase of building relationships with their target attendees.

Shari Worthington, a marketing strategist and co-author of the acclaimed “E-Business in Manufacturing,” believes that impressing attendees takes size.  If you want to be thought of as a major business player, go for larger booths on the show floor.  This creates the kind of tradeshow presence you need to attract and influence your target attendees. 

For more valuable industry tips, grab a copy of our Guide to Successful Exhibiting.

Product Spotlight

Introducing DesignLine
Nomadic’s hybrid display solution, DesignLine, delivers the style of a customized display with the value and convenience of a portable modular solution. Each month, we release our newest, most innovative designs

DesignLine 606 series brings together plexiglass showcases, culinary-inspired 8-foot serving counter and a lockable storage adding finesse to any marketing event. 

DesignLine 706 series features a tower accentuated with tension fabric drops and a series of canopied demonstration stations for one-on-one presentations.

 
Event Spotlight
TS2 Winner

Winner
Nomadic SVP for Marketing, Gwen Parsons (right) with TS2 VIP Pass winner Duane Henrich (left) at the TS2 show in Chicago, July 25.


Congratulations to Duane Henrich of Illinois-based Vonberg Valve, winner of a VIP Conference Pass to the TS2 Conference in Chicago held last July 25-26, 2006. Valued at nine hundred dollars, the pass entitled him to attend more than 50 education sessions.

Vonberg Valve manufactures valves for fork and aerial lift industries.  As sales manager, Henrich is responsible for the company’s participation at construction industry shows such as CONEXPO and the International Construction & Utility Equipment Exposition (ICUEE). “With what I learned at TS2 we are going to make our exhibits more compelling and our communications more benefits oriented,” said Heinrich.

Newsbytes readers really do “Get more with Nomadic.”

Case Study
   

3M is a multi-billion-dollar company operating in six different markets in more than 60 countries.  To showcase their diversified technology products and services, 3M Canada worked with CM Displays of Ontario and Nomadic to develop a versatile, new 20’x20’ Platinum display with multiple entry points and reconfiguration options for 2006.

 

Serving as the exhibit’s focal point is a 16’ tall tower with a halogen lit ceiling, tension fabric signage, and a semi-private meeting area.

3M Canada will take the display on the road to 24 shows in 2006.

To help you jumpstart your tradeshow preparations for fall, check out our freshest, newest designs on Nomadic Ideas.

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