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Newsbytes Issues
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Are
you a first-time exhibitor? Or does your
company have multiple events occurring around the same time? If
so, you're not alone. In fact, some sources believe
these situations have contributed to the significant
increase in the popularity of exhibit rentals. They
even claim that 70% of exhibit
rentals are to first-time exhibitors who want a customized
presentation without having to commit to, or invest in,
a specific format too soon.
Exhibit
rentals can also work for you. Know what our clients have
to say about our Nomadic
Rentals.
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Impress.
Attract. Influence. These are three critical
verbs that define any marketing strategy at the show
floor. However, it’s always “Impress” that
proves to be a hurdle for a lot of exhibitors in
the initial phase of building relationships with
their target attendees.
Shari
Worthington, a marketing strategist and co-author of
the acclaimed “E-Business in Manufacturing,” believes
that impressing attendees takes size. If you
want to be thought of as a major business player, go
for larger booths on the show floor. This creates
the kind of tradeshow presence you need to attract
and influence your target attendees.
For
more valuable industry tips, grab a copy of our Guide
to Successful Exhibiting.
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Nomadic’s hybrid display
solution, DesignLine,
delivers the style of a customized display with the value
and convenience of a portable
modular solution. Each month, we release our newest,
most innovative designs
DesignLine
606 series
brings together plexiglass showcases, culinary-inspired
8-foot serving counter and a lockable storage adding
finesse to any marketing event.
DesignLine
706 series features a tower
accentuated with tension fabric drops and a series
of canopied demonstration stations for one-on-one
presentations.
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Nomadic SVP for Marketing, Gwen Parsons (right) with TS2
VIP Pass winner Duane Henrich (left) at the TS2 show in Chicago,
July 25. |
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Congratulations
to Duane Henrich of Illinois-based Vonberg
Valve, winner of a VIP Conference Pass to
the TS2 Conference in Chicago held last
July 25-26, 2006. Valued at nine hundred dollars, the pass
entitled him to attend more than 50 education sessions.
Vonberg
Valve manufactures valves for fork and aerial
lift industries. As sales manager, Henrich is responsible
for the company’s participation at construction
industry shows such as CONEXPO and the International
Construction & Utility Equipment Exposition (ICUEE). “With
what I learned at TS2 we are going to make our exhibits
more compelling and our communications more benefits
oriented,” said Heinrich.
Newsbytes
readers really do “Get more with Nomadic.”
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3M
is a multi-billion-dollar company operating in six different
markets in more than 60 countries. To showcase their
diversified technology products and services, 3M Canada worked
with CM Displays of Ontario and Nomadic to develop a versatile,
new 20’x20’ Platinum display with multiple entry
points and reconfiguration options for 2006.
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Serving
as the exhibit’s focal point is a 16’ tall tower
with a halogen lit ceiling, tension fabric signage, and a
semi-private meeting area.
3M
Canada will take the display on the road to 24 shows in 2006.
To
help you jumpstart your tradeshow preparations for fall, check
out our freshest, newest designs on Nomadic
Ideas.
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