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Newsbytes Issues
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Service
Spotlight
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We
just returned from a record breaking Exhibitor
Show 2006, where the mood
among exhibitors and attendees alike was upbeat and
the outlook very positive. We met with
hundreds of trade show and event marketers many of
whom described the issues they face today. In a recent Tradeshow
Week research report, 80% of
exhibit managers expressed their job was getting more
complex.
We
at Nomadic want to help by focusing our educational
resources on your current challenges. But we need to
understand your priorities.
To vote on your top concerns,
click
here. |
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Industry
Trends
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Face-to-face
events are the most effective
way to generate high-quality leads with shorter sales
cycles. It reduces the cost of sales and contributes
to a greater return-on-investment. So its not a surprise
that according to the premiere issue of Event
ROI, trade shows, events and meetings
account for more than 40% of
a typical marketing budget.
Event ROI is a new quarterly publication that offers research,
analysis, case studies and interviews on corporate marketing events.
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.....to
join Nomadic at the premier event marketing conference
that brings together 750 event marketing executives to
share best practices and insights into the powerful business-building
strategy of corporate events. The Experiential
Marketing Summit features a faculty of senior-level
brand-side marketing executives from companies including
Coca-Cola, Intel, Microsoft, AOL,Yahoo!, VISA, AT&T,
UPS, Nike, Anheuser-Busch and Kraft across separate B2B
and B2C event tracks. As a proud sponsor of this year's
conference, Nomadic is pleased to bring you $100
savings off the main
conference registration.
See
you there!
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Show Tip
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The most successful promotional items are those valued by your prospects and
will therefore sustain memorability after the show. According to a recent
study, 75% of
respondents said they kept their promotional product because it was useful.
So be sure products are clearly imprinted with your company logo, url, etc.
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Once
you’ve set your overall objectives for
an event, you’ll start building the tactics that will
enable you to achieve them. Giveaways can
be very effective in making an impact on attendees perceptions.
In fact, a recent university exit interview study of trade
show attendees revealed that 76% had
a favorable attitude toward the company that gave them the
premium.
1. Consider
your target audience. Plan
to get qualifying information from visitors before dispensing
gifts. You may want to invest in higher priced gifts for
key clients and have lower cost items for other visitors.
2. Determine
what you want the premium to do for you. Do
you want it to:
• Generate
traffic to your booth?
• Increase awareness of
your message to attendees?
• Promote the introduction
of a new product/service?
• Educate visitors about
your key advantages?
• Serve as a token of appreciation
for stopping?
3. As
for selecting promotional products, keep in mind that your
company’s image will
be reflected in the choice you make. Ideally, your selection
should create a positive image that complements your overall
marketing theme.
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Product
Spotlight
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As
exhibitors continue to seek value and style in their display
investments, its not surprising that the demand for modular
solutions is growing and the popularity of DesignLine with
it. So we’re pleased to introduce you to a fresh,
new group of designs.
Exceptional
as individual applications, they also complement each other
in a larger solution. So exhibitors “Get
More” with Nomadic… more
designs through reconfiguration or by adding optional components.
To
learn more, click here to receive
a four color, single sheet pdf!
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Congratulations
Teddy Award Winners
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The 18th Annual
Teddy Awards competition
took place recently and the winners were announced at a ceremony
held in Las Vegas in conjunction with the Exhibitor Show. Named
after our founder and the inventor of the pop-up display, Theodore
Zeigler, the Teddy Awards showcase the finest Nomadic
display designs from around the world.
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telephone
800-732-9395 fax
703-866-1869 web www.nomadicdisplay.com
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